#26 HIC NEWS OF THE WEEK

Hello and a joyful Monday to everyone!

In our latest blog post, we delve into fresh trends and strategies in the hospitality industry.

Here’s what we cover:

A Complete Timeline for Your 2023 Black Friday Campaign
Data security – tips & tricks: what hoteliers should pay attention to
GauVendi Joins Forces with Oracle Hospitality’s Opera Cloud
Hotel front desk upselling: How to nail and scale your strategy

Enjoy the read and wishing you an amazing start to your week.

Laura und Jess

A Complete Timeline for Your 2023 Black Friday Campaign

– by The Hotels Network

As Black Friday looms, hotel marketers are gearing up for one of the busiest shopping days of the year. To navigate this hectic period, a well-thought-out strategy is essential and starting as early as the end of October can set the stage for a successful campaign. Here’s what you need to know:

Before Black Friday:

Set Clear Goals: Determine what you want to achieve beyond just filling rooms, such as targeting new markets or increasing average length of stay (LOS).
Define Creative Offers: Instead of just slashing prices, consider adding value through exclusive packages, like F&B combos, free upgrades, or spa vouchers to entice direct bookings.

During Black Friday:

Stand Out Visually: Use THN’s customizable templates to grab attention with creative visuals and make your offers noticeable.
Create Urgency: Implement tactics like countdown clocks to trigger FOMO (Fear Of Missing Out) and prompt quick bookings.
Strategically Offer Discounts: Place significant discounts at pivotal points in the customer journey to optimize conversions while keeping profitability in mind.

You can read the full article here.

Data security – tips & tricks: what hoteliers should pay attention to

– by Hotellistat

In the article, “Data Security – Tips & Tricks: What Hoteliers Should Pay Attention To,” the critical nature of data protection in the hospitality industry is emphasized. The rise in digital data usage has made the hotel industry vulnerable to security breaches, as evidenced by incidents like the Motel One case. The piece outlines vital aspects of data security such as encryption, data backup, access control, and the benefits of hosting data in Germany, known for its stringent data protection laws and high-standard data centers.

Key criteria for hoteliers to consider when choosing software include strong encryption and security measures, regular software updates, comprehensive access control, reliable data backups and recovery, adherence to data protection policies like GDPR, user training, and a proven track record of the provider. The article advocates for rigorous risk assessments before selecting hotel software, emphasizing that compromising on data security is not an option.

Hotellistat is presented as a trusted partner for hoteliers, with its hosting infrastructure in Germany, ensuring adherence to the toughest data protection regulations, and providing robust encryption, backups, and access controls.

Read the full article here.

GauVendi Joins Forces with Oracle Hospitality’s Opera Cloud

– by GauVendi

GauVendi is excited to announce their integration with Oracle Hospitality’s Opera Cloud, revolutionizing the hospitality industry with this powerful collaboration. This integration is key for several reasons:

Streamlined Operations: The combined forces of GauVendi’s inventory management and personalization with Opera Cloud’s technology simplifies complex processes, making operations more efficient.
Enhanced Guest Experience: Hoteliers can now offer real-time updates and personalized services, leading to a more tailored and satisfying guest experience.
Increased Profitability: With the cloud’s scalability and security, hotels can improve operational efficiency and drive revenue growth.

This partnership is a significant step for GauVendi in their mission to innovate and provide cutting-edge solutions for hoteliers, promising even more advancements in the future.

Read the full post here.

Hotel front desk upselling: How to nail and scale your strategy

– by Oaky

The article emphasizes the untapped potential of front desk upselling in hotels and explains why it is a crucial strategy for increasing revenue and enhancing guest experiences. It offers a deep dive into the what, why, and how of front desk upselling.

Key benefits include a significant impact on revenue and RevPAR (Revenue Per Available Room), with data indicating front desk upselling generates 5-9 times more revenue than pre-stay upselling and contributes 2-5% to RevPAR.

Effective upselling strategies are presented, focusing on communication skills and psychological understanding. Upselling should confirm the guest’s choice, highlight incremental benefits, use rate framing, address special requests, and offer appealing bundles.

Key communication skills necessary for successful upselling include reading the situation, active listening, and understanding body language. The article warns against common pitfalls like failing to convey the value of deals or neglecting guest research.

The use of upselling software, like Oaky, is recommended for efficiency and increased sales. The step-by-step guide to front desk upselling begins with welcoming guests, understanding their needs through open questions, and then presenting relevant offers.

You can read the full article here.

#26 HIC NEWS OF THE WEEK

A Complete Timeline for Your 2023 Black Friday Campaign

Data security – tips & tricks: what hoteliers should pay attention to

GauVendi Joins Forces with Oracle Hospitality’s Opera Cloud

Hotel front desk upselling: How to nail and scale your strategy

INFORMATION

CONTACT

PARTNER

SUSTAINABILITY PARTNER