What awaits you?
Interviews, keynotes and panel discussions from our conferences combined with hand-picked recordings from our podcast room in Cologne with some of the most exciting personalities of our industry and other fields.
#31 How to Combine the Physical and Digital Guest Journey
Let’s face it: we all love learning new things.
But most of all, we love to be inspired by learnings from other industries. And why not? Why shouldn’t learnings from other industries be possible in the hospitality industry, in a modified form?
Marion from Student Hotel Berlin was asked a lot of expert questions about all things digitization in the hospitality industry and, of course, answered them.
How important is it to improve the digital visibility of a hotel, how can we make the best of existing, physical features?
And of course, when we have a hotelier sitting next to Daniel, we don’t just ask what’s possible, we ask most importantly: what have you already implemented and how has it changed the concept and guest experience of The Student Hotel?
So enjoy this HIC Hotelcast episode, live from our CoCoBe in Berlin. Powered by Allseated.
#30 A Hoteliers Perspective: How do I select my Tech Stack?
Whew. 30 minutes of hoteliers talking about the perfect tech stack.
Well… not about “the perfect tech stack”, but about how hoteliers choose THEIR perfect tech stack.
Verena, Celine, Tobias and Julius give us valuable tips on how to choose your perfect tech stack and how to use it effectively.
Since this topic is always a topic of interest, we might consider to discuss this at LocoCoCo starting September 15th in Berlin?
Topics, feedback and ideas as always welcome to email@example.com!
#28 New Investments: How is the industry changing?
What do you think of when you hear the word “investment”?
We all had a similar, yet somehow different idea in our heads. So we invited Julius Anders to join our podcast and talk about just that.
Julius reveals what he has planned with his current 45 million euro investment with numa, what opportunities, possibilities and what risks there are for hoteliers in the current times.
The episode has so much input that it doesn’t even fit into this caption! So… go right ahead and tune in!
Enjoy our HIC Hotelcast episode, powered by Allseated.
#26 The meeting room of the future
Previous episode the city hotel of the future, now the meeting room of the future.
Coincidence? We’ll never know…
Today’s episode is not only for our MICE-nerds out there, but for everyone who is even slightly involved with having meeting as their daily business.
Fun fact: There are a lot of them. 😉
Live from our CoCoCoCo in Cologne, our hospitality tech experts get together and talk about the increasing demand for new types of meeting rooms as a workspace or for events. They discuss the main challenges that come with this demand and how companies cope with it and come up with new solutions that are here to stay.
Future, here we come!
Dear Anna, Sabine, Linda, and Wilko, have fun with our host Daniel on our CoCoCoCo Main Stage, powered by Duetto!
#25 The city hotel of the future: What to do when business travel gets less?
The city hotel of the future. Uff. Wow.
Honestly… 2022 sounded at least as crazy in the 90s as “the city hotel of the future” does today. Or is it just us?
Pretty sure we’re not alone with this thought. That’s why we have three top-notch experts from our industry sitting here alongside our awesome host Alex to discuss this exact topic. Hoteliers and tech providers talk about challenges of new ways of working and the resulting decline in business travel.
Felizitas, Neha, Philip, we’re really excited to hear your proposed solutions for the City Hotel of the Future.
Enjoy this HIC Hotelcast episode, live from our CoCoBe in Berlin and powered by Allseated.
#23 New Work Models within Hospitality Industry
In one of our previous Hotelcast episodes, we already looked at, how technology can help, close the talent gap in our industry.
But shouldn’t we look beyond this, and analyze how companies in other industries attract and keep the most talented people?
How do modern hospitality organizations approach this issue, how can we find new talents, even without a background in hospitality, and how can we motivate people to become and stay part of our industry?
This panel will discuss approaches, incentives, modern on-the-job and health care training for our most valuable asset in the industry, our employees.
Our amazing host Liza digs into all these questions and leads an exciting Panel together with our experts Svenja, Alexandra, Daniel, Dorian and Philip.
Guys, we hope you enjoy this panel of our CoCoCoCo Main Stage, powered by Duetto. Have fun!
#22 Female Empowerment within Hospitality Industry
Would the world be a better place if there were more women in leadership positions?
Since the greater part of people working within the hospitality industry are women, they feel quite underrepresented not only on the conference stages, but also in leadership positions.
This panel will discuss strategies to overcome this inequality and help position all those women who are not only talented, but also skilled and experienced.
We can’t emphasize enough the importance of this topic and invited some of the most influential and talented women in the industry to our CoCoCoCo Main Stage, to speak out and raise their voices.
Ladies, now have fun on our Main Stage, powered by Duetto!
#20 The Future Starts Now: Is Your Hotel Ready for a Cookie-Free World?
Back again with this week’s episode and a really important topic that concerns all of us: THE FUTURE.
Sounds serious? Hell yes, it is! Our dear friend Marcel will talk about our shared future in the upcoming 25 minutes. More specifically, about how hoteliers are preparing for a cookie-free world.
He’ll explain, how to manage data along the guest journey and, additionally, he gives you insights on how to reimagine email marketing benchmarks combined with a water resistent “future-proofing” of your digital marketing strategy.
Dear Marcel, have fun on our CoCoCoCo Talk Stage, powered by Hotelbird!
#18 Marketing Masterclass: New Hotel Marketing Perspectives
Let’s get real folks:
Marketing is one of the most commonly used terms across too many customer facing playgrounds.
To better define the real power behind FRESH approaches to marketing, we invited top-notch experts from our network to our Main Stage, powered by Duetto.
Marieke, Felix, Philip, Jackie and Leah spill their views, opinions and also secret recipes on how to body-slam right your digital endeavors. Enjoy the show, start to think different and get to realize why our moderator Laura had to do almost nothing during the panel.
Piece of cake. Mic drop.
#17 Revenue Management Talk with Michael Schäffner
Let’s start with a question:
Who would you like to discuss revenue management with the most if you only had 30 minutes?
Well, for us, that would definitely be Michael Schäffner.
Whenever we want to know what’s next in revenue management, we always reach out to Michael, or to Pontus, or to Wilko…. Anyway!
So, Michael, here we go! Tell us how you see the evolution in this part of our industry and which new strategies are planned.
Dear Michael, the stage is yours. Have fun on our interview stage with our aweeesomee host Liza!
#16 The Big Tech Bang: We can’t stop progress, but we can design it
You might think the title of this HIC Hotelcast episode “The Big Tech Bang” sounds a bit dramatic?
Well, as Felix said: “We can’t stop progress, but we can design it.”
Is our CoCoCoCo keynote speaker Felix Holzapfel right about this?
Everyone who read his book “Catch42 – A novel about our future” might agree instantaneously and I obviously got on the nerves of my entire team to read it. But hey, someone’s gotta do the job, right?
The next 15 minutes couldn’t be more exciting for me personally with Felix going at the ever-changing scientific and technological advances happening around us.
Get ready for a knitty gritty keynote sucking Felix’ brain about how our world will look like in the near future,… or not.
Let’s go Mr Triathlon, the Main Stage, powered by Duetto, is yours!
#15 Google Ads Workshop: Direktvertrieb steigern
So, jetzt mal Butter bei die Fische:
Hands up, wer Google Ads und Google Hotel Ads kennt. Und Hands down, wenn ihr eher schlecht als recht wisst, wie ihr mithilfe dieser Tools Euren Direktvertrieb steigern könnt.
Lasst uns kurz durchzählen… 1.. 2… Okay.
Für alle diejenigen unter Euch, dessen Hände unten sind, gibt es heute diese HIC Hotelcast Episode mit einem Google Workshop von Maurits.
In den nächsten 30 Minuten lernt Ihr, wie Ihr mithilfe von Google und Eurem Anzeigen Game, Euren Direktvertrieb steigern und auch stärken könnt. Maurits führt anhand detaillierter Beispiele durch den Workshop.
Glaubt Ihr nicht? Na dann.. Wetten, dass Ihr nach dieser Episode direkt mit Google Ads loslegen wollt?
Viel Spaß mit Maurits auf unserer HIC Talk Stage, powered by Hotelbird.
#14 Hotel Websites: Wie Conversion optimierte Arrangements den Verkauf stärken
Conversion optimierte Arrangements im Buchungsprozess auf Hotel Websites. Puhhh.
Der bisher längste Titel in unserer, zugegeben, noch nicht allzu langen HIC Hotelcast Geschichte. Auch wenn der Titel jetzt nicht suuuuper sexy klingt, hat die Folge es in sich:
Ronald spricht auf unserer CoCoCoCo Talk Stage, powered by Hotelbird, über die wichtigsten Aspekte, um den Verkauf über die eigene Hotel Website zu stärken. Und wer jetzt denkt „Wie, das wars schon?“, keine Sorge, das war es natürlich noch nicht.
Ihr bekommt in den nächsten 15 Minuten zusätzlich noch genug Take Aways, um direkt mit der Umsetzung loszulegen.
Ronald, the Stage is yours. Viel Spaß!
#13 Conversion Masterclass: the 4 Angles of Direct Conversion
This 40-minute episode is the stuffed potato mash-up with gravy you would expect with insights, experiences, solutions and most of all: a lot of know-how for you to take away. (Take away? Sounds a bit like visiting In-N-out-burger in LA, but this time take a seat and sipp on your vanilla shake, shake, shake….)
#12 The New Revenue Management Era: Take a walk in the park with us
Within the next 45 minutes our CoCoCoCo revenue management brains take a walk with us through the park of the future of revenue management. Will there be a new era soon, and if so, what will it look like?
Don’t you dare touching the pause button and start listening to our main stage recording, powered by Duetto.
#11 Qualitätsfaktoren im Revenue Management: Wo Marketing und Revenue Management zusammentreffen
Wer in unserer Branche Revenue Management hört, weiß im besten Fall sofort, wovon wir sprechen.
Aber wie fit seid Ihr, wenn es zusätzlich um Qualitätsfaktoren und Schnittstellen zum Marketing geht? Der HIC spricht viel mit Hoteliers, Tech Anbietern und Partnern aus der Branche über diese Themen, die Bühne überlassen wir aber dennoch den wirklichen Experten auf diesem Gebiet.
#10 E-Mobility: How to Profit From New Mobility Concepts
Huh? Still haven’t had enough of sustainability? Perfeeeect! We actually feel the same.
Fortunately, we covered this topic in great detail during our last CoCoCoCo conference.
E-mobility somehow still sounds kind of futuristic? Well, we already clarified in one of our first episodes that the flying cars from “Back to the Future” still do not exist. What a bummer!
And in all honesty: The idea to create new mobility concepts with e-mobility and PROFIT from them also sounds futuristic, but it isn’t.
#9 Climate Re-Shaping: Corporate Lodging and Their Impact on the Hotel Industry
Well don’t be afraid, we didn’t invite Greta nor Donald, so we’re not going to extremes here, but climate change affects us all, and impacts many aspects of our day-to-day lives. And our industry is not only affected, but at least partially responsible for it.
The good news:
In the next 30 minutes, Martin Biermann from HRS will walk us through handpicked examples on our Main Stage, powered by Duetto, of how all of us, but also the really huge companies, can help to fight climate change. Let’s do this, together.
#8 Talking ’bout future: The Green Hotel of the Future
We at HIC, and most of our beloved partners, try to act as green as possible. Unfortunately, we don’t always succeed.
So to educate ourselves, we invited amazing guests to our #CoCoCoCo stages, like Antonia from Mews.
Antonia presents selected best practices to provide us with a better understanding on the whole topic. So let’s join Antonia rocking the Talk Stage, powered by Hotelbird!
#7 Think Green – Sustainability as a Business Model
Raise your hand, if you also wonder, how sustainability works in our industry. Especially as a business concept. Is it even possible? And if so, how? Or more specific: What does it mean actually?
We invited a bandwagon of industry experts on this topic to this one. So lean back and enjoy our power panel on our main stage, powered by Duetto!
#6 Stationsbasiertes Fahrzeug-Sharing in der Hotellerie
Wir knüpfen direkt an unsere vorherige Folge an und steigen heute noch tiefer in das Thema E-Mobilität ein.
Um die Notwendigkeit der E-Mobilität innerhalb der modernen Hotellerie zu unterstreichen, geht es jetzt direkt mit Richard und Nils auf unserer Talk Stage, powered by Hotelbird, anhand des Best Cases Diehls’s Hotel.
#5 E-Mobility: Die Zukunft der Hotellerie
Woran denkt Ihr, wenn Ihr “E-Mobilität” hört?
Und woran, wenn es in Verbindung zu der Hotellerie steht?
Hakan spricht als E-Mobility Experte über die Relevanz und die Entwicklung dieses Sektors.
Er klärt auf und gibt Euch Tipps und Denkanstöße mit, warum E-Mobilität aus der modernen Hotellerie nicht mehr wegzudenken ist.
#4 Guest Segmentation – Essential Part Of a Successful Communication Strategy
Neha Born and Jackie Weiss are absolute cracks in all things guest segmentation which is one of the crucial parts within a successful communication strategy for hotels.
The following 20 minutes are packed with hands-on practices on how to outplay your peers and become a guest segmentation unicorn. That’s what we call full-service? Yes our dear HICfriends!
#3 In Data We Trust – The Power Of First Party Data
Since the title almost sounds like a sermon, we’ll be honest with you: “in data we trust”.
That’s as evident to us as the AMEN in church. Now this might sound like a self-fulfilling prophecy to you, right? Well obviously.
#2 Automation – How To Take The Leap Of Faith
Does „automation“ somehow still sound like science fiction for you? Kind’a like the flying cars from “Back to the Future?“
Well, then let’s find out more about automation within hospitality, and how it will make our lives easier.
#1 Hotel Tech Stack – The Evolution
Do you feel overwhelmed with selecting the right technology for your hotel?
Well, this episode might help:
The evolution of the hotel tech stack is the starting point for this 45 minutes expert discussion filled to the brim with exciting tech nerds from our CoCoCoCo event.
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