Good morning and happy Monday!
In today’s blog entry, we’re exploring the most recent insights from the world of hospitality.
Here are the topics:
Good reading and have a wonderful new week.
Laura und Jess
– by Oaky
Contactless check-in for hotels has gained popularity not just due to the pandemic, but because of guest preferences even before COVID-19. A 2015 study by Software Advice indicated that over half of the respondents preferred checking in via a smartphone. Hotels have taken notice; over 60% of industry executives are eager to adopt this feature.
Contactless check-in allows guests to receive a link by email/text leading to a form and scanning instructions for their ID, eliminating front desk interactions. The system is efficient, with the added bonus of gathering data about guests, streamlining operations, and potentially boosting revenue with targeted upselling opportunities. To successfully implement this, hotels must focus on choosing the right tools, ensuring flawless pre-arrival communication, and providing a smooth on-site check-in experience. Several tools are available for seamless integration, such as Mews, StayNTouch, and Operto. The transition from traditional to contactless check-in, paired with upselling automation, will keep hotels at the forefront of industry trends.
You can read the full article here.
– by Cendyn
🏆🌍 We are thrilled to announce that Cendyn has once again been recognized as a leader in the hospitality technology industry at the World Travel Tech Awards! The got awarded not just with one but TWO prestigious accolades at this year’s event. Read the full announcement here.
🏅 Award 1: “World’s Best Data Driven Marketing Agency”
Cendyn’s comprehensive suite of digital marketing services empowers hoteliers to leverage their own first-party data, resulting in increased revenue, heightened brand visibility, and improved conversion rates across every channel, with a specific emphasis on driving growth through direct booking channels.
🏅 Award 2: “World’s Best Hotel CRM Solutions Provider”
Cendyn CRM is a cutting-edge CRM platform designed to empower hoteliers to build stronger relationships with their guests whilst driving profitable revenue. Cendyn CRM offers an ultimate all-in-one solution tailored specifically for the hospitality industry; Cendyn CRM excels at marketing automation across channels, guest journey automation, and sales CRM.
Congratulations on this great achievement!
– by Hospitality Industry Club
In the digital age, the hospitality industry is undergoing a transformative shift. The customer experience now encompasses all digital aspects, and companies are adjusting their strategies to meet these evolving digital expectations. Let’s delve into the recent developments in the hospitality sector and how businesses are leveraging technology to enhance the customer journey.
The Digital Transformation of the Hospitality Industry
The post-pandemic era has accentuated the importance of digital transformation in the hospitality sector. With challenges like labor shortages, rising operational costs, and changing consumer behaviors, businesses are leveraging technology to maintain their competitive edge. Whether it’s restaurants, hotels, or senior living services, staying informed of industry trends and innovating with technology has become imperative.
Hospitality Technology: The Game Changer
Hospitality technology encompasses the application of information technology solutions, such as robotics, big data, cloud computing, and virtual reality, to address business challenges in the hospitality domain. Here are some of the latest technological trends shaping the industry:
Brands Embracing Digital Transformation
Brands are actively leveraging technology to adapt to the changing landscape. For instance, the Melting Pot, a premier fondue restaurant franchise, had to quickly pivot from its dine-in-only model due to the pandemic. With the help of Toast’s online ordering system, they introduced “The Melting Pot To-Go,” allowing customers to enjoy their premium fondue experience at home.
In the senior living sector, technologies like Hello Guard and Temi robots are addressing labor market challenges. Hello Guard is a cloud-based solution that facilitates real-time data communication, while Temi robots serve as virtual assistants, performing tasks like screening, building sanitation, and virtual engagement.
Implementing Successful Digital Transformation
For a successful digital transformation, hospitality businesses need to:
In conclusion, as the hospitality industry navigates the digital age, understanding and managing digital expectations becomes paramount. By embracing technology and aligning it with business strategies, companies can enhance the customer experience and ensure sustained growth.
– by Hospitality Industry Club
As hoteliers, we’re always looking for innovative ways to make our guests’ experiences memorable and special. Hotel Zoo Berlin has shown us how to take holiday celebrations to the next level. Their Halloween extravaganza is a prime example of how to create an unforgettable guest experience by fully embracing a holiday. Let’s delve into what we can learn from them.
1. Thematic Decorations: Transform Your Space
Hotel Zoo Berlin doesn’t just decorate; they immerse their entire hotel in the holiday spirit. Halloween transforms their lobby, entrance, and guest areas into an eerie wonderland. Cobwebs, pumpkins, ghosts, and eerie lighting create an atmosphere that immediately transports guests into the holiday world. Take a page from their book and let your decorations fully immerse guests in the holiday magic.
2. Themed Events: Create Engaging Experiences
The hotel’s “Halloween ist zurück auf dem Ku’damm” event offers a 3-course dinner with a welcomed drink and an epic party. It’s a masterclass in creating themed experiences. Consider offering holiday-themed packages or events that give your guests a unique and memorable way to celebrate. This keeps them engaged and excited throughout their stay.
3. Attention to Detail: The Devil is in the Details
Hotel Zoo Berlin’s commitment to detail is exceptional. They even emphasize punctuality, with the reminder that if you miss a dinner course, it’s gone forever. This attention to detail ensures that every moment of the guest’s holiday experience is well thought out and memorable. Paying attention to the small things can make all the difference.
4. Costume Competitions: Encourage Participation
Hotel Zoo Berlin knows how to get guests involved. Their costume competition encourages guests to unleash their creativity and be a part of the fun. Consider organizing your own competitions or activities that encourage participation. It fosters a sense of community and adds an extra layer of enjoyment for your guests.
5. Promotion: Build Anticipation
Lastly, don’t forget the power of promotion. Hotel Zoo Berlin’s Halloween extravaganza is well-advertised, building anticipation and excitement among potential guests. Use your website and social media to create buzz around your holiday events and packages. This can attract a broader audience and boost bookings.
In conclusion, Hotel Zoo Berlin serves as a prime example of how to fully embrace holidays to create an outstanding guest experience. By transforming your space, creating themed events, paying attention to detail, encouraging participation, and promoting effectively, you can take your holiday celebrations to a whole new level. So, let’s take a leaf out of Hotel Zoo Berlin’s book and create holiday experiences that our guests will cherish forever.
Hotel Zoo website: https://www.hotelzoo.de/
NEWS OF THE WEEK 45