Happy Monday to you all!
Here are the latest trends and news for all-things-hospitality.
Some topics we discuss this week are:
Happy reading and have a beautiful start into the new week.
Laura and Jess
– by Cendyn
Ready or not, the holiday season is approaching. With brands around the globe competing for attention – especially around Black Friday and Cyber Monday – you need to make sure you are not only following email design best practices, but also thoughtfully crafting the right subject lines, content, and CTAs to stand out in a crowded inbox
Before hitting the send button on your festive email campaigns, check out Cendyn’s email marketing playbook to ensure you are implementing the most effective and memorable tactics this holiday season.
Get the guide here.
– by Mirai
With Black Friday approaching, it’s crucial for businesses to enhance their direct sales strategies. This blog post outlines five key tactics:
Anticipate and Persist: Start promotions before Black Friday and extend them beyond, covering Cyber Monday and Travel Tuesday to attract late decision-makers.
Discounts: Provide substantial discounts, possibly by combining existing offers. Match or surpass OTA discounts to stay competitive.
Rates and Conditions: Offer attractive non-refundable and prepaid rates, manage availability wisely, and reserve the best conditions for direct bookings.
Loyalty: Bolster loyalty programs with exclusive offers and use CRM to convert OTA customers to direct bookers.
Visibility and Communication: Leverage social media and Google Ads for promotion, and prioritize direct booking channels on metasearch engines.
Read the full article here.
– by Oaky
Hotel front desk upselling is a crucial strategy for enhancing guest experiences and boosting revenue. It involves suggesting room upgrades and additional services during check-in. Key benefits include significantly higher revenue compared to pre-stay upselling and improved guest satisfaction. Successful upselling requires understanding guest needs, using effective communication skills, and employing specific techniques, such as reconfirming guest choices, quoting incremental prices, using rate framing, addressing special requests, and suggesting bundles.
Automation tools like Oaky can assist in personalizing offers and managing details efficiently. Avoiding common pitfalls like failing to demonstrate value or suggest relevant deals is also vital. Overall, front desk upselling, if done correctly, can be a major revenue stream and enhance the overall guest experience.
Read more here.
NEWS OF THE WEEK KW48