In the hospitality industry, data platforms have become a necessity alongside PMS, Channel Managers and other core systems. We have mostly worked with integrations so far, but deploying integrations across multiple systems is expensive and time consuming. Not only that, there are security issues and standards to be maintained and to add to it. Connection specifications and standards change, meaning they need to be rebuilt frequently.
By moving beyond the integrations “era” and towards proper data platforms that can serve the entire hospitality industry independent of brand or technology providers frees up time and resources to focus on using the data and improving performance.