“Today’s hotel websites provide the same static experience for every visitor, which is bizarre given how different guests and their preferences are,” says Kristian Valk, CEO of Hotelchamp. Hotels already spend huge amounts of time and money on guest personalisation – from email campaigns and communication, to advertising and loyalty programs. But most if not all these efforts are funnelled to static, one-size-fits-all websites.
Hotelchamp’s data science team developed Autopilot using years of data and millions of A/B test impressions on what exactly convinces guests to book direct. Whilst this may sound complicated, all the hotelier needs to do to activate Autopilot is literally flick a single switch.
Autopilot bridges the gap between the digital journey and the personal service hotels are famous for – a website that knows what guests are looking for, even before they do.