Good morning and happy Monday!
In today’s blog post, we’re delving into the latest happenings and insights from the world of hospitality.
These are the topics:
Enjoy reading and happy new week.
Laura and Jess
– by Oaky
Upselling in the hotel industry isn’t just about increasing revenue; it enhances the guest experience too. Hotels invest significantly in attracting guests. Still, by nurturing and upselling to existing guests, they can increase profits more cost-effectively. Upselling, such as offering better rooms or services, allows guests to personalize their stay and benefits both the traveler and the hotel. There’s also cross-selling (suggesting complementary services) and suggestive selling (enticing guests with upgraded experiences).
Six benefits of upselling for hotels include:
Hotels can introduce upselling by defining their target guests and creating offers they would value, such as family packages, romantic experiences, convenience for business travelers, and facilities for digital nomads.
Read the full article here.
– by Mirai
Hotels often misjudge their direct channel performance, thinking they’re doing well when they might not be, and vice versa.
While measuring direct revenue as a percentage of total revenue is standard, it’s insufficient. This metric doesn’t provide the whole picture since it doesn’t consider other channels. To get a clearer image, hotels should also consider the direct revenue as a percentage of online revenue (yieldable channels). By doing so, they can better gauge their channel’s performance relative to its actual selling potential. Decisions should then be based on accurate data from both KPIs to enhance direct channel performance and make informed decisions.
Full article here.
– by Cendyn
In the battle for direct booking dominance, hoteliers face an ever-evolving landscape of challenges and opportunities. To stay ahead of the game, hoteliers must ensure that they drive as much demand as possible to their direct booking channel. Join us for an exclusive webinar to equip you with invaluable strategies and insights to drive more direct bookings and boost your revenue.
Key Topics We’ll Cover:
Cendyn’s VP, of eCommerce Sales, Christophe Pereira will provide you with the knowledge and tools needed to excel in the hotel industry. This webinar is a must-attend event for anyone looking to stay ahead in a highly competitive landscape.
📅 Date: November 2nd
🕒 Time: 4PM CET
📍 Registration Link: bit.ly/4048XvH
#HotelIndustry #Webinar #DirectBookings #RevenueGrowth #Hospitality #DigitalMarketing
– by Hotellistat
Hotellistat has launched a free AI response function allowing hoteliers to automatically respond to guest reviews in any language using artificial intelligence.
With this, the tone, response language, and even writing style can be tailored to the target audience. The AI system, ARIS (Automated Revenue Intelligence System), enables responses to reviews at a click of a button regardless of the language. By simply pasting the review text and optionally providing further details, such as the star rating, users can get the AI-generated response. In addition to this free review assistant, a subscription offers more benefits like auto-transmitting responses to various portals and further analyses.
Read the full article here.
HIC NEWS OF THE WEEK 44