CRM: Fact vs. Fiction

  • Written by Mikael Fries, Vice President Sales Excellence
  • The overwhelmed customer
  • The need for CRM
  • Why does a hospitality-specific CRM matter?
  • Personalization in the CRM landscape
  • Can I use a CRM system to address operational problems?
  • Guidance is gold
  • How NextGuest CRM can help
  • Blog language: English