Why it’s important to focus on hotel customer segments
Segmenting the guests that come to stay at your hotel will help both your business and your customers. On the business front, it lets you identify who the most common groups are that are booking with you and outlines which groups you might want to target more thoroughly.
It will also inform your marketing strategies, making it easier to acquire those valuable guests that you’re chasing. For guests it will mean a more personalised offering and service that responds directly to their preferences before and during their stay.