The impact of chatbots on hotel website conversion
A chatbot’s ability to provide relevant answers and engage customers in a conversation increases retention and conversion.
Chatbots are increasingly popular on e-commerce platforms, including hotel websites. This is because they provide immediate answers to customers’ requests and drive online conversion. But by how much, exactly?
Hotel Tilsitt, a 3* hotel in Paris, ran an extensive test of Quicktext from May to October, 2019. During the test period, it was observed that:
-30% of all conversations were room reservation requests
-8% of all conversations generated a confirmed reservation
These statistics exclude the follow-ups and group requests that were handled by the chatbot and followed up by a hotel sales agent. No matter how good a chatbot is, not all customers are ready to buy instantly. Therefore, a follow-up based on the customer data gathered by the chatbot can prove very profitable.
The key takeaway from these case studies is that chatbots, directly and indirectly, affect hotel direct sales. By putting Quicktext chatbot on your website, you can expect a 10% increase in your hotel online direct sales.
PARTNER
SUSTAINABILITY PARTNER
