Today’s hotel guests have become accustomed to technological conveniences where they expect advanced technology in hotels, comparable or better than home or office experience and want even more. Competition is fierce in the hospitality industry, it’s only going to continue to accelerate with new entrants, industry disruptors, and mergers and acquisitions. So, how can hotel business stay afloat amidst the growing competition while meeting and exceeding the needs of their guests? From independent hotels to management enterprises, staying ahead of your competitors means owning your guests. Ensuring guest loyalty is much easier said than done, but can be accomplished through today’s technology and the growing dependence on data. We’ve narrowed down the steps on how data can help you win your customers to five key factors: brand relevance, revenue management efficiency, data strategy, data culture, and guest trust.