#10 HIC NEWS OF THE WEEK

10 WEEKS HIC NEWS OF THE WEEK!!!

Happy 10-week anniversary of HIC News of the Week! 🎉 Can you believe it? We’ve been serving up educational, good-to-know content, webinar invites, and exciting news from the hospitality industry for the past 10 weeks, and the fun is just getting started!

It’s been a fantastic journey so far, and we couldn’t have done it without your support and enthusiasm. Each week, we strive to bring you the latest insights, trends, and expert advice to keep you at the forefront of the hospitality world.

From captivating interviews with industry leaders to deep dives into emerging technologies, we’ve covered it all. We hope that HIC News of the Week has become your go-to resource for all things hospitality.

But guess what? This is just the beginning! We’re gearing up to bring you even more awesomeness in the weeks to come. Get ready for exciting new features, special guest appearances, and even more valuable content to fuel your passion for hospitality.

We want to take a moment to express our gratitude for your continued support. Thank you for being a part of our HIC News of the Week community. Together, let’s keep inspiring, learning, and celebrating the vibrant world of hospitality.

Cheers to 10 weeks of excellence and many more to come! 🥂 Stay tuned for the next edition of HIC News of the Week, filled with even more educational and engaging content that will keep you ahead of the curve.

Here’s to more HIC NOTW editions of discovery, growth, and endless possibilities in the hospitality industry. Let’s make it unforgettable!

10 Tips to Simplify Shopping for an RMS

– by RoomPriceGenie

Are you feeling overwhelmed while shopping for a revenue management system (RMS) for your hotel? With so many companies and solutions out there, it can be challenging to determine which one is the right fit for your property. But fret not! We’ve compiled ten essential tips to help you find the best RMS for your hotel.

Assess Your Requirements: Before you begin your research, take stock of your pain points and identify the outcomes you wish to achieve with an RMS. This will guide your search and help you find the most suitable solution.
Consider Integrations: Check if the RMS integrates seamlessly with your existing hotel technology, such as your Property Management System (PMS) and channel manager. Two-way integration ensures that rates are automatically updated across all distribution channels.
Ease of Use: A user-friendly interface is crucial. Choose an RMS that is intuitive and easy to navigate, regardless of the user’s technical abilities. Avoid unnecessary complexity that might hinder your experience.
Essential Features: Look for automated pricing updates, forecasting capabilities, demand tracking, and robust reporting features. Consider how frequently the RMS updates prices in your PMS to ensure real-time accuracy.
Pricing Considerations: While price should not be the sole determining factor, it’s important to evaluate the overall cost, including monthly fees, integration fees, and setup fees. Compare these costs against the expected return on investment (ROI).
Training & Support: Ensure that the RMS provider offers comprehensive training as part of the package. Verify ongoing customer support availability, not only for technical issues but also for revenue management support.
Vendor Reputation: Read reviews and testimonials to gauge the RMS provider’s reputation and their ability to deliver on promises. Platforms like HotelTechReport can provide valuable insights.
Analytics: Your RMS should offer up-to-date data analytics to aid decision-making. It should provide actionable insights and help you make informed pricing decisions.
System Design: Choose an RMS specifically designed for your property type. Some systems cater to large chains, while others are optimized for smaller independent properties. Opting for a solution tailored to your needs can significantly impact your results and ROI.
Free Trial: Take advantage of free trials to test the RMS firsthand. At RoomPriceGenie, we offer free trials of our award-winning solution without any obligations. It’s the perfect way to ensure you’ve made the right choice.

Read the full article here.

Supercharge Your Summer Bookings: Unveiling Winning Tactics for Your Hotel Website.

– by The Hotels Network

Are you ready to supercharge your summer bookings and make this season a smashing success? Look no further! In this article, we’ve got all the tips and tricks you need to skyrocket your hotel’s occupancy rates during the sunny months.

Create Irresistible Offers: Craft enticing packages and promotions that will capture the attention of travelers. Think about what sets your hotel apart and highlight those unique selling points in your offers.
Optimize Your Website: Make sure your website is user-friendly, visually appealing, and optimized for mobile devices. A seamless booking experience and captivating visuals will keep potential guests engaged and more likely to book.
Leverage Social Media: Harness the power of social media platforms to showcase your hotel’s summer offerings. Share stunning visuals, run contests or giveaways, and engage with your audience to build excitement and generate buzz.
Collaborate with Influencers: Partner with influencers or travel bloggers who align with your brand. Their authentic recommendations and experiences can help reach a wider audience and generate interest in your property.
Boost Online Reviews: Positive reviews are essential for attracting guests. Encourage satisfied guests to leave reviews on popular review platforms, and always respond to feedback, showing your commitment to excellent customer service.
Implement a Direct Booking Strategy: Focus on driving direct bookings through your hotel’s website. Offer exclusive perks, loyalty programs, or discounted rates to incentivize guests to book directly, bypassing third-party platforms.
Personalize the Guest Experience: Tailor your services to individual guests’ preferences. Use guest data to offer personalized recommendations, amenities, or special surprises that will make their stay unforgettable.
Offer Summer-Themed Experiences: Create summer-themed activities or packages that cater to your guests’ desires. From poolside parties to beachfront barbecues, offer memorable experiences that guests will want to share with others.
Target Local and Domestic Travelers: With travel restrictions and changing preferences, focus on attracting local and domestic travelers. Promote staycation packages, nearby attractions, and emphasize the convenience and safety of your location.
Collaborate with Local Businesses: Form partnerships with local businesses such as restaurants, tour operators, or attractions. Cross-promote each other’s offerings to enhance the guest experience and provide added value.

Read the full article here.

Millennial travel: Understanding the trends and their expectations.

– by Oaky

Millennials, the largest segment of travelers with significant buying power, are shaping the future of the travel industry. Understanding their travel behaviors and preferences is crucial for businesses looking to tap into this lucrative market. In this article, we explore who millennial travelers are, what they value, and how to attract them to your hotel or travel service.

1.Who are millennial travelers?

Millennial travelers were born between 1981 and 1996, making them currently in their late 20s to early 40s. They grew up with technology, which has played a significant role in their lives from a young age.

2.What motivates millennials to travel?

Experiences are the driving force behind millennial travel. They see travel as an essential part of their identity and view it as a right rather than a privilege.

3.Key characteristics of millennial travelers:

Tech-savvy: Millennials are comfortable using technology for various tasks, from research to booking and payment. They spend a significant amount of time on their mobile devices and social media platforms.
Budget-conscious: Rising costs are a major concern for millennials, with many prioritizing the cost of living. They tend to take multiple shorter trips throughout the year rather than one big vacation.
Value authenticity: Millennials appreciate brands that display authenticity, uniqueness, and integrity. They support causes and issues they care about.
Desire personalized experiences: Millennials expect tailored recommendations and personalized experiences. They want hotels that adapt to their preferences and offer unique and customizable options.
Engaged with social issues: Millennials care deeply about social and environmental causes, such as climate change and sustainability.
Emphasis on wellness: Personal wellness and physical health are important to millennials, who prioritize self-care and wellness experiences

4.Strategies to attract millennials to your hotel:

Digitize the guest journey: Provide a user-friendly website, mobile responsiveness, and digital payment options. Utilize technology within guest rooms for enhanced convenience.
Establish a strong social media presence: Engage with millennials through platforms like Instagram, YouTube, and TikTok. Collaborate with influencers to reach a wider audience.
Optimize online reviews: Monitor and respond to online reviews, using them as a form of social proof. Address both positive and negative feedback to improve guest experiences.
Offer authentic and personalized experiences: Provide unique experiences and activities that align with millennials’ values. Consider eco-friendly options and wellness-focused offerings.
Implement a loyalty program: Create a digital loyalty program that appeals to budget-conscious millennials. Market it through digital channels and incentivize direct bookings.
Highlight what makes your hotel unique: Identify your unique selling points and showcase them to stand out from competitors. It doesn’t have to be extravagant; small, creative touches can make a difference.

Millennial travelers represent a significant market with substantial buying power. By understanding their preferences and adapting your marketing strategies to cater to their needs, you can attract and retain millennial customers. Embrace technology, authenticity, personalization, and sustainability to capture their attention and create memorable experiences.

Read the full article here.

Boost Your Hotel’s Online Visibility with SEO & SEA.

– by opensmjle.

In this article, opensmjle explores the importance of SEO (Search Engine Optimization) and SEA (Search Engine Advertising) for hotels, and how these strategies can help improve online visibility and increase bookings.

Key Takeaways:

SEO (Search Engine Optimization) is crucial for hotels to stand out from the competition and improve their website’s visibility in search engine results.
By implementing an effective SEO strategy, hotels can attract more qualified visitors to their website and boost booking numbers.
opensmjle offers a team of SEO experts who can optimize hotel websites, identify relevant keywords, create high-quality content, and build a strong backlink structure.
SEA (Search Engine Advertising) is another powerful tool for hotels to increase their online presence by placing targeted ads in search engine results and reaching the right audience.
With SEA, hotels can place ads for relevant keywords and drive traffic to their website, resulting in increased visibility and potential bookings.

SEO and SEA (especially in combination) are powerful strategies for hotels to enhance their online visibility, attract qualified visitors, and increase direct bookings.

Here is the full article.

#10 HIC NEWS OF THE WEEK

10 Tips to Simplify Shopping for an RMS

Supercharge Your Summer Bookings: Unveiling Winning Tactics for Your Hotel Website.

Millennial travel: Understanding the trends and their expectations.

Boost Your Hotel’s Online Visibility with SEO & SEA.

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