New week, New opportunities!
Diese Woche haben wir die folgenden Themen für dich:
Happy week!
Laura and Jess
– by Oaky
We’ve got some exciting insider tips from Oaky to share with you about the power of online reviews. We all love those glowing reviews that make us feel like we’re on top of the world, but what about the occasional negative ones that slip through the cracks? Fear not, because every review, whether good or bad, is a window into your guests’ wants and needs!
Reviews are like treasure chests of valuable information. They give us a sneak peek into what our guests love, what they don’t, and what they’re craving from their hotel experience. It’s not just about improving guest satisfaction; it’s a golden ticket to leveling up our marketing game and maximizing upselling opportunities!
Did you know that online reviews are secret weapons in the hospitality industry? They create social proof, making potential guests trust us more than our own marketing efforts. So, let’s embrace those reviews, celebrate the positive, and address the negatives to improve our hotels.
By tracking and analyzing these reviews, we get a backstage pass to the reality of our hotel. We can pinpoint areas that need improvement, celebrate what’s already great, and use all this feedback to refine our marketing strategy and upselling tactics. Trust me, guests love personalized experiences, and catering to their unique needs can lead to more upselling and repeat visits!
Oh, and here’s a little tip – responding to reviews is a powerful tool! Polite and thoughtful responses show that we care, and potential guests love that. Plus, it can do wonders for our online reputation and brand loyalty.
So, let’s get into the nitty-gritty of how to use reviews to our advantage.
Negative reviews? Don’t be afraid! They’re opportunities for improvement. Analyze them, identify patterns, and address those pain points.
Neutral reviews? Time to engage! Tailor guest feedback surveys to get more specific insights and turn neutral into positive.
Positive reviews? Jackpot! They tell us what guests truly love, so let’s highlight those strengths in our marketing materials.
Oh, and when it comes to justifying improvements and expenses to owners and investors, let the data from guest feedback speak for itself. They’ll be more likely to support our ideas!
So, let’s be review pro’s! Consolidate and analyze data, refine our marketing, motivate our staff, and rock those upselling opportunities! With hospitality technology on our side, like GuestRevu and Oaky, we can work smarter, not harder, to delight our guests and boost our bottom line.
Cheers to the magic of online reviews! Let’s embrace them and make our hotels shine brighter than ever before!
The full article you can read here.
– by Cendyn
We know just how competitive the hotel business can be. In the constant quest to stay ahead of the competition, boosting sales productivity is essential for success. Luckily, there’s a game-changing solution that can revolutionize your hotel’s sales and marketing strategies – a B2B CRM software!
Let’s dive into 5 ways a B2B CRM can give your hotel’s sales a supercharged boost:
🔑 Key Takeaway #1: Integrating your CRM with your PMS saves time, boosts efficiency, and enables your team to focus on providing top-notch service.
🔑 Key Takeaway #2: The B2B CRM streamlines your sales process, increases conversion rates, and gives you a competitive edge.
🔑 Key Takeaway #3: A B2B CRM helps you save time, improve efficiency, and boost revenue by automating tasks and streamlining your sales process.
🔑 Key Takeaway #4: A B2B CRM ensures your sales team stays on top of their tasks, leading to increased sales and revenue.
🔑 Key Takeaway #5: A B2B CRM enhances team productivity, ensuring everyone is efficiently working towards the same goals.
In conclusion, a B2B CRM is a powerful tool that can transform your hotel’s sales landscape. Remember to choose a CRM platform that fits your hotel’s specific needs and integrates seamlessly with your existing tools. At Cendyn, we offer the only fully integrated B2B & B2C solution in hospitality – eInsight™ Sales and eInsight CRM. Our system supports the management of corporate accounts and travel agents, generating more business across segments, accounts, and departments.
So, fellow hoteliers, don’t wait! Embrace the power of a B2B CRM and unlock your hotel’s true sales potential. Supercharge your sales, exceed guest expectations, and drive revenue growth like never before!
Read the full article here.
– by opensmjle
Hey there, hotel owners and marketing experts! Ready to take your guest experiences to the next level? Meet the Headless CMS, a futuristic technology that can revolutionize your hotel website like never before!
But wait, what’s a Headless CMS, you ask? It’s not a headless robot wandering around, don’t worry! It’s even cooler than that. This innovative tool decouples content from the website’s presentation, giving you the freedom to showcase your content anywhere – from the website to mobile apps, Smart-TVs, and even voice assistants! No limitations, just pure flexibility.
Why should hotels embrace a Headless CMS? Simple – personalized, seamless, and cutting-edge guest experiences! Tailor your website and apps with content perfectly suited to your target audience, offering them unique interactions that strengthen your brand connection.
Say goodbye to the hassle of updating content in multiple places, risking outdated information for your guests. With Headless CMS, you’ll streamline your efforts, ensuring your guests get the best experience every time.
Read the full article here.
– by Hospitality Industry Club
Hey, fellow HIC members! This week i joined the free webinar hosted by OMR.
The topic? “5 Tipps: How to Utilize ChatGPT in Content Marketing,” led by the amazing Laurent Bussmann, head of content at claneo.
Here are the key takeaways:
#1 ChatGPT: A Powerful Sidekick, Not a Replacement
ChatGPT’s Superpowers:
✨ Extensive Knowledge: Trained on a vast database of 300 billion words.
✨ Creativity & Text Generation: Crafting and structuring engaging content.
✨ Learning Abilities: Grows smarter during interactions.
✨ Text Comprehension: Skillful in answering questions and tasks.
✨ Always Available: No breaks or vacations for ChatGPT.
ChatGPT’s Limitations:
❌ No Critical Thinking: Cannot analyze complex situations.
❌ Topic Relevance Judgment: Can’t assess the importance of topics.
❌ Not Perfect: Answers may contain errors.
❌ Dated Data: Relies on information up to September 2021.
#2 ChatGPT: Your Creative Partner in Crime
Supercharge your marketing strategy with ChatGPT’s help.
#3 ChatGPT: The Brainstorming Buddy
Collaborate with ChatGPT for Content Conceptualization:
💡 Idea Assistance: Find suitable topics for your content.
💡 Format Decisions: Choose the perfect content marketing format.
💡 Conception Support: Develop the proposed formats.
💡 Relevance Ranking: Evaluate topic significance elsewhere.
#4 ChatGPT: The Content Production Sidekick
Supercharge Your Content Creation:
📝 Enhance Content: Polish and improve your writing.
📝 Outline Wizard: Help in structuring your texts.
📝 Format Delivery: Provide tables, formatting, and HTML tags.
📝 Niche vs. Mainstream: Optimal results depend on topic selection.
#5 ChatGPT: The Data Interpreter
ChatGPT as Your Code Interpreter:
📊 Analyze & Evaluate Data: In-depth data analysis and insights.
📊 Visual Representation: Create eye-catching graphics.
📊 Data Formats: Works with CSV, PDFs, documents, images, and more.
📊 Privacy Caution: Handle data carefully to safeguard privacy.
So there you have it! ChatGPT is here to revolutionize your content game, but remember to use its powers wisely. Let’s rock the content world together!
Tipp: sign up to the OMR’s newsletter to join the next free webinar.
– by Hospitality Industry Club
The podcast about technological super trends and their impact on our economy and society.
Listen straight away. Click here for the first episode.
HIC NEWS OF THE WEEK – KW 31