More recently, Facebook reevaluated the use of its guest reviews, and now refers to recommendations instead. So, what does this change for you and your guests?
In 2018, Facebook took innovative initiatives to stamp its influence on the tourism industry a little more. In fact, this is beginning to seriously rival well-established players such as HolidayCheck.
Facebook is, without doubt, an important tool for hotel owners. Thanks to the fact that you can post information about your hotel but also photos, videos and even events, you can considerably improve your online visibility and strengthen your brand image. On top of this content that you share, guests can write reviews, like on TripAdvisor, for instance. Until recently, when writing a text to describe their experience, guests were only able to rate your establishment via a star system.
We can understand the benefits in two ways. First, it’s clear that Facebook recommendations will significantly improve hotels’ reputation and visibility. Indeed, their recommendations are more relevant because they provide more details about the guest’s stay, particularly through the tags. If a user is looking for a romantic ambiance, for instance, your establishment will be featured if this tag appears frequently in your recommendations. This gives a degree of credit to your strong points and will allow you to attract more prospective guests looking for the kind of experience you’re offering.
It’s crucial for your hotel to use Facebook to its full potential. Reviews and recommendations, different types of content posted, the possibility of making a direct booking or a link to your website are all examples of elements which could ultimately help to attract a large proportion of your guests.