You are on your way to the hotel in the back seat of the taxi on your business trip and the driver asks you where you want to go. You try to open the website from your email confirmation … one second goes by… nothing happens… two seconds pass…. still nothing … you stare at the constantly spinning circle …. the taxi driver does the same with you and the taximeter is already picking up speed… you look at your watch and see that you really have to hurry if you want to make it to the next meeting on time.
Who is not familiar with such a situation?
Prevent your guests from experiencing such a negative start to their stay!
In 2017, smartphones and tablets accounted for more than 57% of online traffic, and you don’t have to be a prophet to know that this number has increased further. So be honest with yourself: Do you have a mobile-optimized website? Have you ever tried to book your hotel by yourself on your mobile phone? Or maybe even let your Silver-Surfer grandma try it?
If you are looking for better strategies to take your hotel’s profits to the next level, you should definitely read this full article to find out what you as a hotelier can do to reduce your dependence on OTA’s and increase your direct bookings.
Raccoon’s Nathana gives you a quick and short overview of how small and simple changes to your website or Facebook page can drive your direct bookings and reduce your commissions.