#4 HIC NEWS OF THE WEEK

Another week has gone by. Crazy!

This week we opened Roadshow 2023 with our 1st AbendCamp in Berlin. It was awesome and we thank everyone who was there and enriched the evening with their presence and input. If you want to join one of our camps, just check out the CAMPS subpage and register for the camp in your city.

This week, we have of course summarised many exciting topics for you, all of which you can read in full via the respective link.

Enjoy!

Happy week!

Laura & Jess

Leave Traditional Selling Behind: Outsell Your Competition with AI and Hyper-Personalization.

– by Gauvendi

Outsell Your Competition with AI and Hyper-Personalization!

In this exciting blog post, Gauvendi uncovers the secrets to leaving traditional selling behind and taking your sales strategies to new heights with the power of AI and hyper-personalization. Get ready to revolutionize your approach and stay one step ahead of the competition.

The key takeaways from the article are:

Embrace the power of AI: Learn how artificial intelligence can supercharge your sales efforts by automating repetitive tasks, analyzing data, and providing valuable insights for personalized customer interactions.

Hyper-personalization is the future: Explore the concept of hyper-personalization and understand why tailoring your sales approach to individual customer needs is the key to success in today’s market.

Leveraging data for targeted selling: Uncover the secrets of harnessing customer data to gain deep insights into their preferences, behaviors, and buying patterns. Use this information to deliver personalized offers and recommendations that resonate with each customer.

Building long-lasting relationships: Discover how AI-powered tools can help you build stronger relationships with customers through proactive engagement, predictive analysis, and tailored communication.

Ready to take your sales game to the next level? Read the full blog post and unlock the secrets of AI and hyper-personalization in sales. Your competitors won’t know what hit them!

Here you can read the full article.

5 tools in your Google profile to increase your direct sales that you’ve probably never heard of.

– by Mirai

Are you ready to take your direct sales efforts to the next level? Look no further! In this illuminating blog post from Mirai, they unveil five secret tools hidden within your Google profile that can transform your business and outshine your competition.

1. Google Posts: Step up your marketing game by leveraging Google Posts. This feature allows you to showcase your latest offers, promotions, and events directly on your Google profile. By grabbing the attention of potential guests and enticing them with irresistible deals, you can drive more direct bookings and leave your competitors in the dust.

2. Hotel Attributes: Highlight the unique features and amenities of your property with Hotel Attributes. This powerful tool helps you stand out from the crowd and attract the right audience. Whether it’s your stunning pool, luxurious spa, or breathtaking views, emphasizing these special qualities can captivate potential guests and increase your chances of securing direct bookings.

3️. Special Offers: Create a sense of urgency and excitement with Special Offers. Craft compelling deals and incentives that make travelers choose your property over others. By providing exclusive discounts, complimentary upgrades, or added perks, you can entice guests to book directly with you and strengthen your direct sales strategy.

4️. Hotel Booking Links: Simplify the booking process and drive direct bookings with Hotel Booking Links. By directing users straight to your own booking engine, you can bypass third-party booking platforms and enjoy higher profit margins. Seamlessly guide potential guests from their Google search to the final booking stage, ensuring a smooth and direct path to conversion.

5. Hotel Photos: Visuals speak volumes, and high-quality hotel photos can significantly impact your direct sales. Showcase the beauty and uniqueness of your property through stunning visuals on your Google profile. By inspiring potential guests and building trust in your brand, compelling images can entice visitors to choose your property for their next stay, resulting in increased direct bookings.

Don’t miss out on the untapped potential of your Google profile! These hidden gems are ready to catapult your direct sales and revolutionize your revenue growth. Unlock the full power of your Google profile and watch your bookings soar.

Here you can read the full article.

13 Enticing hotel activities to wow your guests.

– by Oaky

Unleash the Fun: Elevate Your Guests’ Experience with Exciting Hotel Activities!

Are you ready to take your guests on an unforgettable adventure? Look no further! In this exciting blog post, we’re diving into the world of hotel activities and exploring how they can transform a regular stay into an extraordinary experience. Get ready to discover the secrets of designing and offering amazing activities that will leave your guests buzzing with joy.

Hotel activities have the power to create cherished memories and build lasting connections with your guests. By offering unique and immersive experiences, you can turn a simple stay into something truly remarkable. Whether it’s outdoor adventures, culinary workshops, or cultural tours, the possibilities are endless. The key is to tailor your activities to match the interests and preferences of your target audience. By understanding your guests and their desires, you can curate a selection of activities that will captivate and delight them.

But don’t stop there! To truly elevate your hotel activities, embrace collaboration with local partners. Tap into the vibrant community surrounding your property and forge partnerships with nearby attractions, vendors, and experts. This not only enriches your activity offerings but also provides your guests with an authentic and immersive experience. It’s a win-win situation that supports the local economy while giving your guests a taste of the destination’s unique charm.

In this digital age, technology plays a vital role in enhancing the guest experience. Utilize online booking platforms and user-friendly interfaces to streamline the reservation process, making it easy for guests to explore and participate in your activities. Take advantage of personalized activity recommendations based on guest preferences to provide tailored suggestions that will make their stay even more enjoyable.

Marketing your hotel activities is just as important as offering them. Get creative with your promotional efforts. Engage your audience through social media campaigns, captivating visuals, and compelling storytelling. Share guest testimonials and stories that highlight the amazing experiences your activities offer. Build excitement and anticipation among your potential guests, enticing them to choose your property for an unforgettable adventure.

So, get ready to unleash the fun and elevate your guests’ experience with a carefully crafted selection of hotel activities. Let your creativity soar, embrace collaboration with local partners, leverage technology, and captivate your audience with enticing marketing. By offering exceptional activities, you’ll create cherished memories and turn your property into a sought-after destination for unforgettable adventures.

Read the full article, to delve deeper into the world of hotel activities and unlock the secrets to creating extraordinary guest experiences. It’s time to embark on an exhilarating journey filled with fun, adventure, and endless possibilities!

Here you can read the full article.

Webinar: The Power of Room Technology – How a Swiss City Hotel Maximizes Guest Comfort and Revenue.

– by SuitePad

In this webinar on Wednesday 31st of May 2023, Franziska Furrer (Head of Marketing & Sales, Art Deco Hotel Montana) and Tilmann Volk (Co-Founder and Managing Director of SuitePad) will discuss why in-room technology is becoming an integral part of the modern hotel guest experience and how the hotel in Lucerne, Switzerland uses it.

What you will learn :

The secret upselling weapon
Reasons to digitalize
Ways to engage guests in the hotel room
Benefits of a digital guest directory and favorite features
Art Deco Hotel Montana’s marketing goals
The advantages of analyzing guest behavior on the device to continuously improve the guest stay
How to cleverly upsell your hotel’s offers and services using in-room technology

How trees reduce noise.

– by Click a tree

Not only do they help us breathe, but they also protect us from noise

Noise is a significant effect of urbanization, traffic and industrialization. Not only is it annoying for humans, it also has a devastating impact on wildlife.

On the one hand, human-caused noise interferes with animal sonar and navigation systems. On the other hand, it can mess up entire ecosystems. For example, some breeding birds do not nest in areas with higher noise pollution.

This is where trees come into play. The foliage has a sound-deadening effect. By buffering the volume of ambient noise, wildlife is protected from noise. Plant trees and bring some calm to our noisy world.

Would you have known this?

How Smart Data Is Revolutionising the Hotel Industry.

– by BeonX

Revolutionize Your Hotel Business with Smart Data: Unleash the Power of Insights!

Are you ready to unlock the potential of smart data and take your hotel business to new heights? Look no further! In this exhilarating article, we’re diving into the world of data-driven insights and exploring how they are reshaping the hotel industry. Get ready to discover the secrets of leveraging smart data to make informed decisions and propel your business forward.

Gone are the days of relying on guesswork and intuition. Smart data is here to revolutionize the way hotels operate. By harnessing the power of advanced analytics and technology, hoteliers can gain valuable insights into guest behavior, preferences, and trends. This newfound knowledge allows you to make data-backed decisions that drive revenue, enhance guest experiences, and optimize operational efficiency.

Key Takeaways:

Harness the Power of Guest Insights: Smart data provides a treasure trove of information about your guests. Analyze their booking patterns, preferences, and feedback to tailor personalized experiences that exceed expectations. Understanding your guests on a deeper level allows you to deliver exceptional service and foster long-term loyalty.

Optimize Revenue with Pricing Intelligence: Smart data enables you to analyze market dynamics, demand patterns, and competitor pricing. Armed with this knowledge, you can implement dynamic pricing strategies that maximize revenue and occupancy. Say goodbye to manual pricing updates and hello to automated systems that adjust rates in real-time based on demand fluctuations.

Streamline Operations with Data-Driven Efficiency: Embrace the power of automation and predictive analytics to optimize your hotel operations. Smart data helps identify areas of improvement, from housekeeping schedules to inventory management. By streamlining processes and eliminating inefficiencies, you can enhance guest satisfaction and boost staff productivity.

Stay Ahead of the Competition: In the fast-paced world of hospitality, staying ahead is crucial. Smart data provides you with a competitive edge by uncovering emerging trends, market insights, and guest preferences. With this information at your fingertips, you can proactively adapt your offerings and marketing strategies to meet evolving guest demands.

So, embrace the power of smart data and revolutionize your hotel business. Dive into the world of insights and unlock the hidden potential within your data. By leveraging smart data, you can make data-backed decisions, optimize revenue, streamline operations, and stay ahead of the competition.

Read the full article, to go deeper into the fascinating world of smart data and discover how it can transform your hotel business. It’s time to harness the power of insights and propel your success to new heights!

Here you can read the full article.

#4 HIC NEWS OF THE WEEK

Leave Traditional Selling Behind: Outsell Your Competition with AI and Hyper-Personalization.

5 tools in your Google profile to increase your direct sales that you’ve probably never heard of.

13 Enticing hotel activities to wow your guests.

Webinar: The Power of Room Technology – How a Swiss City Hotel Maximizes Guest Comfort and Revenue.

How trees reduce noise.

How Smart Data Is Revolutionising the Hotel Industry.

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