HIC NOTW #8 IS HERE!
Happy Monday peeps!
We are super excited to share this weeks awesome articles with you:
Enjoy reading the full articles.
We are wishing you a beautiful week ahead.
Laura and Jess
– by Squarelovin
In the article “The power of user-generated content: Inspiring ideas for your online shop” by Squarelovin, you’ll learn how to harness the potential of user-generated content (UGC) to inspire your online shop and build customer loyalty. Here are the key insights:
Authenticity and credibility: UGC allows your customers to share their experiences with your products or services. These authentic reviews and recommendations build trust and credibility with potential customers.
Creative inspiration: User-generated content such as photos, videos or testimonials can be a rich source of inspiration for your online shop. They show your products in real-life situations and give potential customers an idea of how they can be used.
Customer engagement and interaction: By integrating UGC into your online shop, you show appreciation for your customers and encourage them to actively interact with your brand. This promotes customer loyalty and creates a closer relationship between your company and your customers.
Viral potential: UGC can spread quickly and go viral, especially on social media. When customers share their experiences with your products, they can reach a larger audience and help increase the visibility and awareness of your online shop.
Social Proof: UGC serves as social proof and influences the buying decisions of other customers. If potential customers see that other people have had positive experiences with your products, they will be more inclined to buy from you.
Discover the power of user-generated content and use these inspiring ideas to take your online shop to the next level. Read the full article here and get inspired by successful UGC strategies also in relation to the hospitality and travel industry.
– by Allseated
In the article “How Can Venues Use Virtual Tours to Support Destinations” from Allseated, you will discover how venues can support destinations through the use of virtual tours.
Here are the key takeaways:
Learn more about how venues can use virtual tours to support destinations. Read the full article here and discover how this technology is revolutionising the event industry.
– by Oaky
Looking to maximize revenue and create unforgettable guest experiences? Check out Oaky’s comprehensive upsell checklist, designed to help hotels unlock their upselling potential. From room upgrades to additional services, this checklist covers key strategies and best practices to effectively upsell and delight guests.
Key Takeaways:
By following this upsell checklist, hotels can enhance their revenue streams and deliver exceptional guest experiences. Read the full article here and download the checklist to unlock the potential of upselling in your hotel.
– by DailyPoint
In the age of digital transformation, hotels face the challenge of keeping up with rapidly evolving technologies. The article “Digital Dead End” highlights the pitfalls that hotels encounter on their digital journey and provides valuable insights to overcome them.
Here are the key takeaways:
By understanding and implementing these key takeaways, hotels can navigate the digital dead end and leverage technology to drive growth, enhance guest satisfaction, and stay ahead in the ever-evolving hospitality industry.
Read the full article here to gain deeper insights into overcoming the digital dead end and unlocking the true potential of technology in the hotel industry.
– by Apaleo
In a world driven by technological advancements, the hospitality industry is not far behind in adopting innovative solutions. From seamless guest experiences to streamlined operations, technology plays a crucial role in enhancing every aspect of the industry. In this article, we explore five fascinating tech stacks that are transforming the face of hospitality. So, fasten your seatbelts and get ready for a glimpse into the future of this exciting sector!
1. Smart Room Automation:
Gone are the days of fumbling for light switches or adjusting room temperature manually. Smart room automation systems offer a delightful experience for guests, allowing them to control various aspects of their room through intuitive interfaces or voice commands. With the help of IoT devices, guests can effortlessly adjust lighting, temperature, and even request housekeeping services, all while enjoying the comfort and convenience of their stay.
2. Customized Integrations (PMS):
Embrace the power of customized integrations as hotels enhance their Property Management Systems (PMS) to deliver unparalleled guest experiences. By integrating PMS with various hotel operations and third-party applications, hotels can streamline workflows and provide a seamless, personalized experience for guests. These integrations enable hotels to centralize guest data, automate processes, and offer tailored services based on individual preferences. Whether it’s integrating with loyalty programs, online booking platforms, or in-room entertainment systems, customized PMS integrations empower hotels to deliver a cohesive and cohesive guest journey from reservation to check-out. By leveraging the potential of customized integrations, hotels can unlock new levels of efficiency, guest satisfaction, and ultimately, drive revenue growth..
3. Contactless Check-In and Keyless Entry:
With the growing emphasis on health and safety, contactless solutions have become indispensable. Hospitality tech stacks now feature contactless check-in options, enabling guests to skip the front desk queues and go straight to their rooms. Keyless entry systems further enhance convenience by allowing guests to use their smartphones as room keys, eliminating the need for physical keycards and reducing the risk of lost or demagnetized keys.
4. Seamless Payment Processing:
Say goodbye to the hassle of traditional payment methods, as seamless payment processing takes center stage in the hospitality industry. With advanced payment technologies, hotels can provide guests with quick, secure, and hassle-free payment options. From mobile payment apps to contactless payment terminals, guests can settle their bills with a simple tap or scan, eliminating the need for physical cash or credit cards. This tech stack not only enhances the guest experience by reducing waiting times but also streamlines financial operations for hotels, leading to improved efficiency and accuracy in payment processing. Embracing seamless payment solutions ensures a smooth and convenient transaction process, leaving guests satisfied and ready to return for their next extraordinary stay.
5. Data Analytics for Personalization:
Understanding guest preferences and delivering tailored experiences is the key to creating unforgettable stays. Tech stacks equipped with data analytics tools enable hotels to gather and analyze vast amounts of guest data, such as past bookings, preferences, and feedback. By leveraging this information, hotels can personalize their offerings, recommend personalized amenities or packages, and deliver a truly customized experience that keeps guests coming back for more.
As the hospitality industry evolves, embracing technology becomes crucial for hotels to stay competitive. From smart room automation to AI-powered chatbots and personalized experiences driven by data analytics, these tech stacks are reshaping the way guests experience hospitality. By integrating these innovative solutions into their operations, hotels can ensure seamless guest journeys, foster customer loyalty, and stay at the forefront of the ever-changing digital landscape. So, don’t hesitate to embrace these tech stacks and embark on an exciting journey into the future of hospitality! Read the full article (white paper) here.
HIC NEWS OF THE WEEK – KW26