Falling In Love: The Hotel Love Match
We say, “It’s actually not so hard.” One of the solutions to the tech problem is for hotels to re-evaluate the way they prioritize and integrate technology.
Let’s face it hotel technology isn’t a supporting player in the guest experience anymore. It is an essential part of every guest journey, an integral aspect of each step of the guest’s experience of a property—before, during, and after the stay. It seems most hotels know this because over half (54%) plan to increase their technology spending this year, according to the 2019 Lodging Technology Study.
The ideal guest. And every ideal guest has a different set of needs and wants. How hotels prioritize hotel technology has everything to do with making a love match between the right technology and the right travelers. And the Guest Journey Game is here to help.
There are six basic types of travelers. Unless you’re a Moxy, most hotels will find they have two or three different love interests out of the six. Choose the one that has the most synergy; the one your hotel can best cater to or finds to be the most profitable. (You can always do more than one Guest Journey, anyhow.)
When asked what guest-facing technologies hotels will focus on in the coming year, two out of three hoteliers asked by HotelNewsNow said voice-enabled technology. Another focused on automation via mobile apps.
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