Automation: Taking the Technology ‘Leap of Faith’

Until recently, revenue managers have been forced to react to changes with pricing updates in real time—even if it’s the weekend or the middle of the night. Recent advancements in software automation are now allowing revenue teams to fully automate the more tactical decisions and trust they can step away to focus on bigger decisions.
In order to trust technology enough to enable “autopilot,” users must be able to understand how it works.

Revenue managers must trust their systems and feel empowered to understand what the software is doing and why it’s recommending what it is. This means revenue software providers are opening up more of the functionality and analytics that power things like algorithms and rate recommendations, so users can more clearly understand where those recommendations and suggestions are coming from.