3 steps to make sure your digital marketing delivers results
Three-quarters of travellers start their hunt for a place to stay on a search engine (we’re looking at you, Google). While this is good to know, there’s one big problem. The rise of third-party booking sites (OTAs) has meant that they show up aggressively – and often – on search engines, leaving little room for your independent hotel and its website to stand out!
You might have the best website in the world with the most seamless booking experience, but if it’s sitting pretty at the bottom of the search results, you’re going to see more tumbleweed than eager travellers coming through your digital doors. This is where your digital marketing strategy comes into play. Not only will it help you climb the search rankings to sit side-by-side with OTAs, you’ll have more control over your own booking process and how you engage with your guests.
On top of that, you can use your digital marketing strategy to drive drive direct bookings, which dramatically lowers your costs. Direct bookings take less than 5% commission, whereas OTAs take 15% or more in commission for each booking.
Check out the article to see a step-by-step guide on how to create a digital marketing strategy that gets you more direct bookings!
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