Florian is the director business development at Apaleo, the open hospitality platform for the hotels and serviced apartments. Before joining Apaleo, Florian founded and built Hotelhero, the software review and recommendation platform, until it was acquired by Apaleo in spring of 2021. Florian is a well-respected hotel technology expert and a member of the HSMA IT Expert Circle, as well as the digital specialist group of the AK Hotelimmobilien.