Rethinking the Online Guest Journey – The Welcome Phase
Defined by 5 key phases, this guest journey is based on universal objectives, opportunities and obstacles that are present in every booking process
Do you exactly know the conversion rate of your hotel? Normally, for hotel marketers, this the best indicator of website performance the leads you get at the end of your marketing funnel. You probably also know where your site is losing them and metrics allow you to know on which page they are leaving.
Hotelchamp has analysed 500 million data points from 1500 hotels around the world defining 5 key phases of definitive guest journey on every hotel’s website.
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