LocoCoCo Main Stage
March 06th, 2023 in Berlin
From 8.45 AM to 6.00 PM
LocoCoCo Main Stage Program
We are excited to present to you the topics of our LocoCoCo filled with amazing speakers and a lot of educational content. Time to get excited and look for your favourite panels, talks and programme points.
8:45 - 9:00 AM | CONFERENCE OPENING
Host
Daniel Zelling | Founder | Hospitality Industry Club
Alexander Schuster | Head of digital | opensmjle.
Jessica Montano | Marketing & Events Manager | Hospitality Industry Club & opensmjle.
Language: English
9:00 - 9:30 AM | GROWTH MARKETING: A FRESH PERSPECTIVE BASED ON INSIDER KNOWLEDGE AND PRACTICAL EXPERIENCE
Host
Daniel Zelling | Founder | Hospitality Industry Club
Speaker
Nina Nest | Marketing Innovation Expert | Generali Schweiz
Language: German
9:30 - 9:45 AM | USER GENERATED CONTENT: THE NEW GOLD IN STORYTELLING
Host
Daniel Zelling | Founder | Hospitality Industry Club
Speaker
Laura Oberbüscher | Head of Content | squarelovin
Language: German
9:45 - 10:15 AM | MARKETING 2023: WHAT TO WATCH, HOW TO FIND THE RIGHT AUDIENCE, WHOM TO MARKET TO
Host
Felix Holzapfel | Founder & CEO | Quovabiz
Speakers
Nina Nest | Marketing Innovation Expert | Generali Schweiz
Laura Oberbüscher | Head of Content | squarelovin
Eva Ziegler | Brand & Marketing Consultant
Language: German
10:15 - 10:45 AM | LOCO LIVE TALK | WIN AT THE PROFITABILITY GAME! STRATEGIES FOR DRIVING MORE DIRECT BOOKINGS | CENDYN
Host
Alexander Schuster | Head of Digital | opensmjle.
Speakers
Mikael Fries | Senior Director of Business Solutions | Cendyn
Language: German
10:45 - 11:15 AM | NETWORKING COFFEE BREAK
11:15 - 11:45 AM | LOCO LIVE TALK | REVINATE
Host
Alexander Schuster | Head of Digital | opensmjle.
Speakers
Sandro Christofori | Major Account Executive | Revinate
Language: German
11:45 - 12 PM | TOP 6 CONSUMER TRAVEL TRENDS 2023 AND BEYOND & BEST PRACTICES TO ADDRESS THEM
Host
Daniel Zelling | Founder | Hospitality Industry Club
Speakers
Eva Ziegler | Brand & Marketing Consultant
Language: English
12 - 1 PM | START-UP PITCHES & NETWORKING LUNCH BREAK
Topic
Start-Up Pitches in the meeting area
Host
Jessica Montano | Marketing & Events Manager | Hospitality Industry Club & opensmjle.
Jury
Lars v. d. Wettern | Founding Host | Singular Places
Nicolas Vorsteher | Founder & CEO | Chatlyn
Anna Heuer | Verbandsgeschäftsführerin | HSMA Deutschland e.V.
Start-Ups
Benjamin Jost | CEO & Co-Founder | Fanz
Markus Müller | Managing Director | Gauvendi
Jannik Heitmüller | Head of Hospitality Solutions | ThePower Business School
Feray Özcan | Senior Business Development Manager, Meetaverse™ | Allseated
Niels Gronau | Co-Founder | keyota
Language: German
1 - 1:30 PM | HOW ChatGPT MIGHT CHANGE THE WAY WE MARKET OUR SERVICES
Host
Felix Holzapfel | Founder & CEO | Quovabiz GmbH
Speakers
Christian Müller |Group Manager Systems & Integrations | Hotel Schani
Tobias Köhler | CCO | Big Mama Hotels
Nicolas Vorsteher | Founder & CEO | Chatlyn
Benjamin Devisme | VP Sales | Quicktext
Language: English
1:30 - 1:45 PM | THE NEW STANDARD OF HOSPITALITY
Host
Alexander Schuster | Head of Digital | opensmjle.
Speaker
Antonia Bernhardt | Sales Director| Mews
Tini Diekmann | Sales & Revenue Manager /Deputy Hotel Manager | Hotel Oderberger
Language: German
1:45 - 2:15 PM | INNOVATION MANAGEMENT PANEL - QUO VADIS HOTEL TECH
Host
Christian Müller | Group Manager Systems & Integrations | Hotel Schani
Speakers
Antonia Bernhardt | Sales Director| Mews
Benjamin Devisme | VP Sales | Quicktext
Markus Müller | Managing Director | Gauvendi
Language: English
2:15 - 2:45 PM | LOCO LIVE TALK | HOTEL BOOKING TRENDS 2023 AND BEST PRACTICES | SITEMINDER
Host
Alexander Schuster | Head of digital | opensmjle.
Speakers
Clemens Fisch | Regional Sales Director – EMEA | SiteMinder
Tini Diekmann | Sales & Revenue Manager /Deputy Hotel Manager | Hotel Oderberger
Language: German
2:45 - 3:15 PM | NETWORKING COFFEE BREAK
3:15 - 3:30 PM | PUTTING DECISION INTELLIGENCE AT THE CORE OF YOUR BUSINESS STRATEGY
Host
Daniel Zelling | Founder | Hospitality Industry Club
Speakers
Fabian Prinz | Sales Director | Pace Revenue
Language: English
3:30 - 4 PM | REVENUE MANAGEMENT INNOVATORS PANEL
Host
Michal Matyasko | Senior Group Revenue Manager | Ensana Health Spa Hotels
Speakers
Fabian Prinz | Sales Director | Pace Revenue
Julia Schröder | Head of Sales | Hotellistat
Thomas Landen | Chief Marketing Officer | RoomPriceGenie
Language: English
4 - 4:30 PM | LOCO LIVE TALK | MAXIMISE YOUR CONVERSION RATE: THE KEYS TO A WELL-OPTIMISED BOOKING ROUTE | HOTELNETSOLUTIONS
Host
Alexander Schuster | Head of digital | opensmjle.
Speakers
Björn Seidel | Head of Sales |HotelNetSolutions
Theme: What do I need for a well-optimised booking route?
And how do I get the best conversion rate?
Language: German
4:30 - 5 PM | SUSTAINABILITY MARKETING & COMMUNICATION PANEL
Host
Lars v. d. Wettern | Founding Host | Singular Places
Speakers
Victoria Knauer Hansen | Sustainability Manager| Greensign
Anna Wiesler | Direktionsassistenz | Seehotel Wiesler
Maurits Seidl | Pluq
Language: German
Topic:
How to interact within sustainability marketing and use this for your communication without the fear of greenwashing. Many brands already consider sustainable initiatives, but step back from promoting this as one of the main features of the brand. Why is that and what could be solutions to overcome that gap? What could be quick wins within sustainability communication?
5 - 5:45 PM | EMPLOYEE PANEL - ONE YEAR LATER!
Host
Sascha Dalig | Regional Director Central Europe | Wyndham Hotels & Resorts
Speakers
Prof. Dr. Hartwig Bohne | Professor für internationales Hotelmanagement | SRH Dresden
Philip Ibrahim | General Manager | The Social Hub Berlin
Liza Kapageridou | Culture Manager | Penta Hotels
Jannik Heitmüller | Head of Hospitality Solutions | ThePower Business School
Language: German
5:45 - 6:30 PM | INNOVATION PITCHES
Topic
Innovation Pitches on the main stage
Host
Jessica Montano | Marketing & Events Manager | Hospitality Industry Club & opensmjle.
Julius A. Anders | Operations Director | numa
Jury
Benjamin Jost | CEO & Co-Founder | TrustYou
Florian Montag | Director of Business Development | Apaleo
Patrick Brand | Co Founder/ Director of Business Development | Hoteliers.com
Innovators
Philip Kuchelmeister | Gründer & Geschäftsführer | Hotellistat
Fabian Prinz | Sales Director | Pace Revenue
Benjamin Devisme | VP Sales | Quicktext
Benjamin Köhler | Managing Director & Co-Founder | Betterspace
Language: English
CLOSING & BEST COSTUME AWARD
Host
Jessica Montano | Marketing & Events Manager | opensmjle. & Hospitality Industry Club
Daniel Zelling | Founder | Hospitality Industry Club & opensmjle.
Jury:
Patrick Brand | Co Founder/ Director of Business Development | Hoteliers.com
Anna Heuer | Verbandsgeschäftsführerin | HSMA Deutschland e.V.
Alexander Schuster | Head of Digital | opensmjle.
Language: English
Event Sponsors
PARTNER
SUSTAINABILITY PARTNER
