How to increase your direct bookings during COVID-19
In difficult times, a strategic approach to generating direct booking is becoming ever more important as hoteliers and others look to rebuild their businesses.
A direct booking strategy focuses on acquiring bookings through an operation’s own sales channels, including the hotel’s website, social media channels, over the telephone or via email. Alongside this, hotels also use intermediary channels, such as online travel agents (OTAs), which, before the pandemic, helped to generate a significant proportion of bookings for hotels, especially those located in city centres.
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