Hotel wholesalers and their impact on your property: Advantages, disadvantages, and tips
Hotel room wholesalers: Who are they and what do they do?
Wholesalers can play a major role in the way you distribute your hotel rooms and rates.
Every wholesaler will have a unique price for operators to participate in their programs and often different wholesalers will sell in different ways. For instance, some may sell rooms only while others will deal in packages. Some are even limited to specific property types or markets so it can be an interesting exercise finding wholesalers and deciding which operators to establish a relationship with.
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