#20 HIC NEWS OF THE WEEK

Happy Monday! Welcome to HIC NEWS OF THE WEEK.

We kickstart your week with a dose of inspiration. This week, we’re thrilled to present a selection of amazing articles.

Cendyn Elevates Their Hotel Digital Marketing Offering with Seamless Integration of Google Performance Max for Travel Goals.
Using the Power of Data for Informed Decisions. Volume 3: Discover How ARIS Works for Your Hotel by Understanding What Machine Learning and Artificial Intelligence Is All About.
A Map to Navigating the Hotel Guest Journey Every Step of the Way.
Precise Hotels Deploys Quicktext, the Leader in AI and Big Data for Hospitality.

Enjoy and we look forward to welcoming you back here next week for more captivating insights. Happy reading!

Laura and Jess

Cendyn elevates their hotel Digital Marketing offering with seamless integration of Google Performance Max for Travel Goals

– by Cendyn

Exciting News!

Have you heard the exciting news? Cendyn acquired WIHP! ✨WIHP is an industry leader in hotel digital marketing services and technology with over 20 years’ experience aiding 12,000 hotels across 120 countries to boost direct revenue.
Their powerful arsenal includes metasearch campaigns via a digital ads management platform, bespoke websites, branding, and digital advertising.
WIHP’s digital ads management platform is designed to help hoteliers generate more direct bookings through metasearch engines. This powerful tool connects, distributes, and optimizes metasearch campaigns for hotels worldwide, putting you in control of your cost of sales, metasearch budget, and visibility.

Why does this platform set the gold standard?

🏆 Best-in-class metasearch distribution platform
⚙️ The most connected (API & CRS) metasearch platform on the market
💰 Average x17 ROAS – a revenue champ for hotels, reservation systems, and marketing agencies
💻 Scores up to a 30% bump in direct bookings

Contact Cendyn here to see how your hotel can benefit from this strategic acquisition!

Using the Power of Data for Informed Decisions. Volume 3: Discover how ARIS works for your hotel by understanding what machine learning and artificial intelligence is all about.

– by Hotellistat

In this article, we delve into the world of machine learning and artificial intelligence (AI) and how they are transforming the hotel industry through ARIS. Machine learning, a subset of AI, enables computers to learn and improve algorithms from data. It operates in various forms, such as Supervised, Unsupervised, and Reinforcement Learning. The essence lies in recognizing patterns and relationships in vast and fast data, making it a crucial component of AI.

ARIS, a Hotel Revenue Management System, uses machine learning to sift through over 1000 data features, identifying relevant ones that affect hotel demand and pricing. It continuously monitors these features and ranks them by relevance for pricing decisions. This transparent approach fosters trust and helps hotels understand the basis of ARIS’s pricing recommendations.

Moreover, ARIS can be enriched through personal experience. Hotels can customize the system with specific insights, like market positioning or rate preferences, and even embed their own pricing strategies. ARIS adapts to changes in real-time data, providing hotels with a competitive edge.

In conclusion, machine learning empowers ARIS to autonomously make optimal pricing decisions, mimicking human-like intelligence. It processes data faster and more accurately than humans, making it a valuable asset for the hotel industry.

Key Takeaways:

Machine learning is a critical component of AI, allowing computers to learn and improve from data.
ARIS, a Hotel Revenue Management System, utilizes machine learning to analyze data features and make pricing decisions.
ARIS ranks data features by relevance, offering transparent pricing recommendations.
Hotels can customize ARIS with their insights and pricing strategies.
ARIS processes data rapidly and accurately, giving hotels a competitive advantage.

Access the complete article by clicking here.

A Map to navigating the hotel guest journey every step of the way

– by Oaky

The hotel guest journey has evolved significantly over the years, shaped by changing travel trends and digital advancements. Understanding the key stages of this journey is essential for hoteliers to meet guest expectations and uncover revenue-generating opportunities.

The Hotel Guest Journey:
The hotel guest journey encompasses all interactions and touchpoints guests have with your hotel, from research to post-stay reviews.

Non-Linear Journey:
Unlike in the past, the modern guest journey is non-linear. Travelers jump back and forth between stages, such as posting on social media about destinations they plan to visit. This presents opportunities for increased guest engagement.

Key Stages and Touchpoints:
The guest journey is typically broken down into stages:
1. Travel Inspiration and Research
2. Booking
3. Pre-Arrival
4. Check-In
5. Stay
6. Check-Out and Post-Stay

Each stage has its touchpoints that influence guest decisions and experiences.

Enhancing Guest Experience:

Leverage social media for a solid online presence.
Optimize your website for search engines (SEO) and user-friendliness.
Diversify distribution channels and respond to reviews on OTAs.
Offer chat options on your website.
Implement dynamic pricing for optimal rates.
Provide clear pre-arrival communication.
Train staff to create a welcoming check-in experience.
Use communication tools during the stay for upselling and issue resolution.
Encourage guests to leave reviews and engage with them.
Utilize post-stay targeted marketing for customer loyalty.

Benefits of Mapping the Guest Journey:

Personalize guest experiences.
Improve return on investment (ROI) through targeted marketing.
Generate more bookings and upsell revenue.
Garner positive reviews and social media mentions.
Align strategy and operations across teams.

In a digital age where travelers rely on various online sources, understanding and optimizing the guest journey is crucial for hotel success.

Key Takeaways:

The hotel guest journey has evolved and is now non-linear.
Different stages and touchpoints influence guest decisions.
Enhance guest experiences through online presence, clear communication, and upselling.
Mapping the guest journey offers benefits like personalization and increased ROI.

To read the entire article, click here.

Precise Hotels Deploys Quicktext, the leader in AI and Big Data for hospitality

– by Quicktext

Quicktext, the global leader in AI and big data for the hotel industry, has announced an exciting partnership with Precise Hotels, a renowned German hospitality brand with nineteen upscale hotels across Germany, Italy, Spain, and Switzerland.

Precise Hotels has chosen Quicktext to enhance its guest experience across three distinctive brands: Precise Resort, Precise Tale, and Precise House. In an ever-evolving hospitality landscape, delivering personalized and efficient guest interactions is paramount. Quicktext’s cutting-edge AI technology, powered by Velma, their virtual assistant, is set to revolutionize communication processes and provide unparalleled service.

Velma, equipped with AI and structured data capabilities, can swiftly and intelligently respond to guest queries, make reservations, and handle service requests, all in natural language. Additionally, Quicktext offers a suite of unique tools like Q-Data, Q-SEO, Q-Sales, Q-AD, and Q-BI to process, enrich, and add value to all conversation-generated data.

This partnership between Quicktext and Precise Hotels promises to redefine the guest experience by leveraging the power of AI and big data in the hospitality industry.

Access the complete article by clicking here.

#20 HIC NEWS OF THE WEEK

Cendyn elevates their hotel Digital Marketing offering with seamless integration of Google Performance Max for Travel Goals

Using the Power of Data for Informed Decisions. Volume 3: Discover how ARIS works for your hotel by understanding what machine learning and artificial intelligence is all about.

A Map to navigating the hotel guest journey every step of the way

Precise Hotels Deploys Quicktext, the leader in AI and Big Data for hospitality

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