HIC proudly presents the The Hotels Network LIVE stream program for the Covid Comeback Conference Cologne, 14th October 2021
presented by The Hotels Network
LIVE from 9:15 AM – 4:30 PM @ Harbour.club by The New Yorker Cologne
The Hotels Network LIVE stream
Multiple The Hotels Network expert speakers within the LIVE stream. As you know with HIC, no pitches or bla bla, but full educational content presented by The Hotels Network. Make sure to join the LIVE stream and discuss with the experts like on a Zoom Call or Google Meet.
Toggle below for all sessions, content, hosts and speakers on the The Hotels Network LIVE stream from 9:15AM to 4:30PM on October 14th 2021. For more data and background on our speakers please visit the speakers page.
8:45 - 9AM | INTRO + DESCRIPTION OF THE STAGES/STREAMS
Hosts Hospitality Industry Club – Main stage, workshop stage, HIC live stream interviews
Liza Kapageridou, Laura Kensbock, Elen Jakob, Alexander Schuster, Daniel Zelling
Hosts branded partner LIVE streams
Alexander Mehl, beonprice
Pontus Berner, berner+becker
André Bressel, hotelchamp
Maurits Seidl, hoteliers.com
Neha Born, Revinate
Christian Strupait, The Hotels Network
Content
Intro and introduction to the hosts of the day by the Hospitality Industry Club and partners walking you through the day and the different stages.
Language
This session will be in English.
9:15 - 9:45AM | BOOKING TRENDS BASED ON THE 2021 GLOBAL DIRECT CHANNEL BENCHMARK REPORT
Host
Fiona Gillen, VP Marketing at The Hotels Network
Content
We’ve analyzed direct booking data from thousands of hotels worldwide, comparing performance by region across more than 10 direct booking metrics. Let’s delve into the insights together and debate the trends this year in the hotel direct channel scene and identify where the opportunities lie to get on the right path for recovery.
Language
This session will be in English.
10 - 10:30AM | DACH HOTEL DIRECT CHANNEL TRENDS IN 2021
Host
Elisabeth Maier, Market Manager at The Hotels Network
Content
What does the current direct channel scene look like in the DACH region? How does the performance compare from one market to another? And what’s been the evolution over the past months?
Make sure you connect to the session to find out where the opportunities lie in the DACH market and debate together the best way to take advantage of them to drive more revenue.
Language
This session will be in English.
10:50 - 11:35AM | 4 ANGELS OF DIRECT CONVERSION (Main stage)
Host
Christian Strupait, Sr. Market Manager DACH & NL at The Hotels Network
Content
What happens when you bring together 4 experts in hotel direct conversions? Well, I’ll tell you. You will enjoy a masterclass that will uncover in great detail what you should consider to increase your share within direct sales tomorrow. Be sure to join our very own Christian Strupait live on the main stage.
Language
This session will be in English.
11:45AM - 12:15PM | FROM BENCHMARKING TO ACTION: HOW TO LEVERAGE DATA TO MAXIMIZE YOUR HOTEL’S DIRECT CHANNEL PERFORMANCE
Host
Sonia Merena, Market Director Nordics, Ireland & UK at The Hotels Network
Content
Picture this. Your hotel website has a conversion rate below average and you can’t figure out how to improve these numbers. Or perhaps you’re getting a high volume of mobile traffic but you are noticing this traffic doesn’t convert?
These are some of the most common challenges hoteliers are facing in today’s digital world and despite their prevalence, not everyone knows how to tackle them. Join our session to discover how to get the most value out of your hotel’s benchmarking insights so you can take action where it matters most.
Language
This session will be in English.
12:45 - 1:15PM | FIRESIDE CHAT WITH Q&A
HostS
Juanjo Rodriguez, Founder and CEO at The Hotels Network
Wilhelm K. Weber, Board Member of SHS Swiss Hospitality Solutions
Christian Strupait, Sr. Market Manager DACH & NL at The Hotels Network
Content
Tune in to this fireside chat to hear what THN’s founder Juanjo Rodriguez, and Wilhelm K. Weber, board member of SHS Swiss Hospitality Solutions, have to say about our industry today. We’d love for this to be a totally interactive experience so make sure you come prepared with some strong options and difficult questions!
Language
This session will be in English.
3 - 3:30PM | BLACK FRIDAY 101: HOW TO RUN ONLINE CAMPAIGNS THAT BOOST HOTEL WEBSITE CONVERSIONS
HostS
Michael J. Goldrich, Chief Experience Officer at The Hotels Network
Content
With Black Friday right around the corner, now’s the ideal time to start building your campaigns and promoting them.
Not sure where to start? Join Michael J. Goldrich to get expert insights and ideas on building effective black friday campaigns to take advantage of this unique occasion to provoke a spike in your hotel’s direct reservations.
Language
This session will be in English.
4 - 4:30PM | RECAP, KEY TAKEAWAYS & Q&A
HostS
Christian Strupait, Sr. Market Manager DACH & NL at The Hotels Network
Content
What were the recurring themes at #COCOCOCO today? Are there any tactics working particularly well to drive recovery? How can I encourage reservations from German visitors? How should I tackle price disparities?
Our direct channel expert Christian Strupait will be ready to answer any question that pops into your mind…
Language
This session will be in English.
5:50 - 6PM | ROUND-UP & CLOSING OF COCOCOCO
Hosts Hospitality Industry Club – Main stage, workshop stage, HIC live stream interviews
Liza Kapageridou, Laura Kensbock, Elen Jakob, Alexander Schuster, Daniel Zelling
Hosts branded partner LIVE streams
Alexander Mehl, beonprice
Pontus Berner, berner+becker
André Bressel, hotelchamp
Maurits Seidl, hoteliers.com
Neha Born, Revinate
Christian Strupait, The Hotels Network
Content
We’re bringing back all hosts from all stages and streams to close the day and give a glimpse into the future of the Hospitality Industry Club.
You’d like to join the CoCoCoCo LIVE stream from your home?
You want to be on site at our event?
Please contact us directly via email!
PARTNER
SUSTAINABILITY PARTNER
