HIC proudly presents our program for the Covid Comeback Conference Cologne, 14th October 2021
presented by duetto
9:00 – 18:00 @ Harbour.club by The New Yorker Hotel
THE BIGGEST EDUCATION LINE-UP, MAYBE EVER!
Join our hybrid event with the biggest educational line-up within hospitality, maybe ever.
Listen, engage, ask questions via the chat, network in our lounge with the experts you always wanted to meet or attend the branded program by one of our 4 LIVE stream partners as Q&A session, exchanging ideas, getting to know products and services, engaging with other hospitality colleagues, and a lot more.
And for individual 1:1 chats with all people attending the online event, please visit our HIC networking lounge presented by our partner allseated.
AROUND 60 SPEAKERS, 10 PARALLEL SESSIONS
Around 60 expert speakers and panelists, 2 stages streamed LIVE, 4 branded LIVE streams by our partners, Avatar based LIVE networking lounge by Allseated. All produced on site at the Harbour.club in Cologne, Germany.
With 10 parallel sessions it is hard to decide where to go, but relax, we got you covered.
We will record all 18 hours of the main stage and HIC talk stage program for you and make it available after the event on this very website on-demand, for free. Sounds great? Well it is…
CoCoCoCo Main Stage
50 expert panelists on the main stage, 3 keynotes, 9 different hosts. And as you know with HIC, no pitches or bla bla, but 9 hours of full educational content. The CoCoCoCo main stage is presented by our friends at duetto!
Toggle below for all sessions, content, hosts and speakers on our main stage from 9AM to 6PM on October 14th 2021.
For more data and background on our speakers please visit the speakers page.
8:45 - 9AM | INTRO + DESCRIPTION OF THE STAGES/STREAMS + HIC CAFÉ
Hosts Hospitality Industry Club – Main stage, workshop stage, HIC live stream interviews
Liza Kapageridou, Laura Kensbock, Elen Jakob, Alexander Schuster, Daniel Zelling
Hosts branded partner LIVE streams
Alexander Mehl, beonprice
Pontus Berner, berner+becker
André Bressel, hotelchamp
Maurits Seidl, hoteliers.com
Neha Born, Revinate
Christian Strupait, The Hotels Network
Content
Intro and introduction to the hosts of the day by the Hospitality Industry Club and partners walking you through the day and the different stages.
9 - 9:45AM | THE EVOLUTION OF THE HOTEL TECH STACK
Host
André Baljeu, techtalk.travel
Panelists
Julius Anders, Numa
Sascha Dalig, Wyndham Hotels & Resorts
Martin Duchateau, Hotel Made in Louise Brussels
Daniel Johnson, Venza
Josef Lapka, MEWS
Our expert monitoring the chat
Alexander Schuster, opensmjle.
Content
We live in challenging times. With a reported 30% decrease in hotel staff especially in bigger cities in the DACH market it will be hard to maintain pre-Covid-19 routines within hospitality businesses. How can technology help to close that gap? What needs to be considered from a data security stand point and what is key when adding new technology? How do modern hotel businesses overcome technology challenges?
9:45 - 10:05AM | KEYNOTE: AUTOMATION - HOW TO TAKE THE LEAP OF FAITH
Keynote:
Michael Schaeffner, Duetto
Content
Our daily lives are filled with automated processes; however the hospitality industry is still relying on manual processes and interactions. What can we learn from other industries to make the adaption easier and smoother?
10:05 - 10:45AM | THE NEW REVENUE MANAGEMENT ERA
Host
Wilhelm Weber, Swiss Hospitality Solutions
Panelists
Pontus Berner, berner+becker
Alexander Mehl, beonprice
Niels Mekenkamp, Cendyn
Michael Schäffner, duetto
Our expert monitoring the chat
Fabian Bartnick, Infinito
Content
Probably one of the most hands-on know-how revenue management expert panels we have seen in 2021. The colleagues will discuss, how the role of a revenue manager currently evolves, the importance of dedicated revenue management within such challenging times, new ideas and solutions, new data points and hints for the sophisticated revenue manager.
10:45 - 11:25AM | MASTERCLASS: THE 4 ANGLES OF DIRECT CONVERSION
Host
Alexander Schuster, opensmjle.
Panelists
Ronald Arndt, Profitroom
Patrick Brand, hoteliers.com
Dominik Sobotka, onmari
Christian Strupait, The Hotels Network
Our expert monitoring the chat
Liza Kapageridou, opensmjle.
Content
What happens when you bring together 4 experts for hospitality direct conversion? Exactly, a masterclass transmitting all nitty gritty details on what you should consider to increase your share within direct sales tomorrow. Ladies and gentlemen, fasten your seat belts, let’s make some money.
11:25 - 11:45AM | KEYNOTE: THE BIG TECH BANG – WE CAN’T STOP PROGRESS, BUT WE CAN DESIGN IT
Keynote
Felix Holzapfel, Quovabiz (Author, Entrepreneur)
Top 10 Global Thought Leaders and Influencers on Digital Transformation in June 2021
Content
How will mega trends and converging technologies like AI, biotechnology, quantum computing, and robotics turn our future lives upside down? What impressive prototypes and applications already exist today? What will be possible in the future? And how will this progress impact the hospitality industry?
11:45AM - 12:05PM | KEYNOTE: AI WITHIN HOSPITALITY TODAY & IN THE FUTURE
Keynote:
Benjamin Devisme, Quicktext
12:05 - 12:35PM | AI & MACHINE LEARNING - TRANSFORMING THE FUTURE OF HOSPITALITY SERVICES
Host
Felix Holzapfel, Quovabiz
Panelists
Fabian Bartnick, Infinito
Martin Biermann, HRS
Benjamin Devisme, Quicktext
Brendan May, Hotel Resbot
Our expert monitoring the chat:
Daniel Zelling, opensmjle.
Content:
How will AI, machine learning, quantum computing, and robotics influence hospitality. In this panel we’re combining the fresh and holistic outside view of our keynote speaker Felix Holzapfel with hands-on founders from our industry using or specializing in AI. Join this session to understand better what could become and what is already for real within AI based hospitality.
12:35 - 12:55PM | KEYNOTE: GUEST SEGMENTATION: AN ESSENTIAL PART OF A SUCCESSFUL COMMUNICATION STRATEGY
Keynote Speakers
Neha Born, Revinate
Jackie Weiss, Seaside Hotel Hamburg
12:55 - 1:25PM | THE POWER OF FIRST PARTY DATA
Host
Liza Kapageridou, opensmjle.
Panelists
Sandro Christofori, SHR
Marcel Stiller, Cendyn
Patrick Oldenburg, Revinate
Nils Scheers, Thynk
Our expert monitoring the chat:
Laura Kensbock, opensmjle.
Content:
Many hotels still face the issue of owning their guest data, getting around GDPR rules and finding the right tools to maintain and manage that data. With the new cookie laws retrieving and using third party data got more complicated for the bigger platforms. Is that a chance for hotels and first party data? In our panel the experts originating from 4 CRM providers will discuss these potentials and explain how to generate and use this data to generate direct business. Our host knows and works on multiple CRM platforms and will take over the hoteliers perspective to get hands-on expert tipps for our audience.
1:25 - 2:05PM | MASTERCLASS: THINK DIFFERENT, NEW HOTEL MARKETING PERSPECTIVES
Host
Laura Kensbock, opensmjle.
Panelists
Leah Anathan, MEWS
Felix Holzapfel, Quovabiz
Philipp Ibrahim, The Student Hotel
Jackie Weiss, SIDE Design Hotel Hamburg
Marieke Wisse, oaky
Our expert monitoring the chat:
Liza Kapageridou, opensmjle.
Content:
When you think about fresh marketing perspectives within the hospitality space, brands such as oaky and Mews Systems come to mind from a provider side. The Student Hotels from hotel side just nailed it with their latest employer branding initiative looking for fresh talent. So why not invite the people behind those brands to our panel and blend them with our keynote speakers Felix and Mike bringing some fresh approaches and success stories to our masterclass. Marketing talents out there, sharpen your pens, maybe meditate a bit before, get some coffee and maybe even ask some questions via our chat. The stage is yours.
2:05 - 2:35PM | E-MOBILITY - HOW TO PROFIT FROM NEW MOBILITY CONCEPTS
Host
Daniel Zelling, opensmjle.
Panelists
Hakan Ardic, Wirelane
Stephan Janbeck, Janbeck*s FAIRhaus
Richard Kemmerzehl, evhcle
Nils Mehlhorn, Diehl’s Hotel Koblenz
Our expert monitoring the chat:
Sascha Dalig, Wyndham Hotels & Resorts
Content:
E-mobility as such is not a new topic for bigger cities. But could this be as well a business opportunity for hospitality businesses? Our experts will walk you through the benefits of e-mobility, different use cases, funding opportunities and potentials for your hotel enabled by e-mobility.
2:35 - 2:55PM | KEYNOTE: NEW CLIMATE RE-SHAPING CORPORATE LODGING & THEIR IMPACT ON THE HOTEL INDUSTRY
Keynote
Martin Biermann, HRS Group (Managing Partner SEEDSCALE, former Founder Triptello, former Global CTO Rocket Internet SE)
Content:
Climate change and decarbonization are big buzzwords these days. They are easily spoken out, but yet most of us lack basic knowledge about them. Hence even myself smiled at it once. But when I started to dig into the field, I realized quickly that this is the #1 challenge of our time. Martin will walk us through the Green Sign Initiative by HRS enabling a science based approach to decarbonize corporates’ lodging programs based on a fully aligned supplier network.
2:55 - 3:25PM | THINK GREEN - SUSTAINABILITY AS BUSINESS MODEL
Host
Hakan Ardic, Wirelane
Panelists
Franziska Altenrath, Tutaka
Katharina Behrenbeck, Koncept Hotels
Martin Biermann, HRS
Benedikt Roos, Mountain Hotels
Lars von der Wettern, Singular Places
Our expert monitoring the chat
Dirk Klein, Hotel Haffhus
Content:
Our panel has sustainability at heart and as core part of their businesses. Together with their host Franziska the panel will discuss options for an easy start into sustainability within hospitality businesses and how such entities can profit from this business model attracting a certain type of persona as their guest.
3:25 - 4:05PM | FEMALE EMPOWERMENT
Host
Lea Jordan, techtalk.travel
Panelists
Frankziska Altenrath, Tutaka
Anna Heuer, HSMA Deutschland
Liza Kapageridou
Sabine Reise, allseated
Linda Vallner, protel
Our expert monitoring the chat
Laura Kensbock, Hospitality Industry Club by opensmjle.
Content:
With the majority of people working within the hospitality industry being women not only conference stages, but as well management positions feel pretty underrepresented. The panel will discuss strategies on how to overcome this disparity and help position all those not only talented, but as well skillful and experienced ladies. We can’t emphasize enough the importance of this topic and invited some of the most influential and talented women of this industry to speak up.
4:05 - 4:50PM | NEW WORK MODELS WITHIN HOSPITALITY
Host
Liza Kapageridou, Hospitality Industry Club by opensmjle.
Panelists
Alexandra Barth, HRS Group
Svenja Gossing, PowerMBA
Philip Ibrahim, The Student Hotel
Daniel Johnson, Venza
Dorian Wilson Debriano, Yance Life
Our expert monitoring the chat
Anna Heuer, HSMA Deutschland
Content:
Within our tech stack panel in the morning we looked at, how technology can help close the gap of missing talent in our industry. But shouldn’t we look beyond this, but analyzing, how companies in other industries attract and keep the most talented people? How do modern hospitality organizations approach this issue, how can we find new talent even without hospitality background and how can we motivate people to become part of our industry and decide to stay? The panel will discuss approaches, incentives, modern education on the job and health precautions for our most valued asset of the industry; our people.
4:50 - 5:20PM | THE MEETING ROOM OF THE FUTURE
Host
Daniel Zelling, Hospitality Industry Club by opensmjle.
Panelists
Anna Heuer, HSMA
Sabine Reise, allseated
Linda Vallner, protel
Jonas Wöhrle, zummit
Our expert monitoring the chat
Anna Heuer, HSMA Deutschland
Content
The trend is not always your friend. Since the pandemic not only restrictions for venues and events apply that do not allow for a healthy business model within MICE business in many cases, but as well the behavior of companies hosting and organizing events changed by realizing not every trip from the past is still necessary given today’s technologies, e.g. using video conferences. Our panel will look on how those meeting rooms still can be filled with new models, faster technology based proposals and conversion possibilities. Be among the ones still converting those existing leads first by listening in.
5:20 - 5:50PM | HOW TO GET VISIBILITY TO INCREASE YOUR DIRECT SALES QUOTA
Host
Alexander Schuster
Panelists
André Bressel, hotelchamp
Estefania Livi, Mirai
Artem Polishchuk, KODDI
Our expert monitoring the chat
Dominik Sobotka, onmari
Content
Our experts from some of the leading providers in this field will discuss all things bid management and performance marketing. What is important, what are starting points, why opt for CPC or CPA, and what potentials are left behind by hotels not positioning their own booking engine on Google, Trivago, TripAdvisor, Kayak, Skyscanner and so on. Make sure to position yourself not only for this panel, but as well on the channels to gain visibility, own customer data and increase direct sales.
5:50 - 6PM | ROUND-UP & CLOSING OF COCOCOCO
Hosts Hospitality Industry Club – Main stage, workshop stage, HIC live stream interviews
Liza Kapageridou, Laura Kensbock, Elen Jakob, Alexander Schuster, Daniel Zelling
Hosts branded partner LIVE streams
Alexander Mehl, beonprice
Pontus Berner, berner+becker
André Bressel, hotelchamp
Maurits Seidl, hoteliers.com
Neha Born, Revinate
Christian Strupait, The Hotels Network
Content
We’re bringing back all hosts from all stages and streams to close the day and give a glimpse into the future of the Hospitality Industry Club.
Our partners
You’d like to join the CoCoCoCo LIVE stream from your home?
You want to be on site at our event?
Please contact us directly via email!
PARTNER
SUSTAINABILITY PARTNER
