Big News this week!
Hold on tight to your cup of coffee while you read the freshest news of the industry.
This weeks topics:
8 Smart hotel ancillary revenue ideas for every hotelier
Cendyn reinforces commitment to driving profitable revenue through WIHP acquisition
Using the Power of Data for Informed Decisions. Volume 2: Become Acquainted With Relevant Hotel Data Streams & ARIS, the Automated Revenue Intelligence System.
Happy week!
Laura and Jess
– by Oaky
In this article, Oaky explores the importance of ancillary revenue for hotels and provides nine effective tactics to generate additional income. Ancillary revenue encompasses the income generated from selling extra products and services beyond hotel rooms. It has become particularly crucial during challenging times like the pandemic, helping hotels maintain their profitability.
Key Takeaways:
Here you can read the full article.
– by Cendyn
Cendyn, a global leader in hospitality technology and services, has made a significant move by acquiring WIHP, a pioneering player in hotel metasearch services and technology. This strategic acquisition marks a crucial step in Cendyn’s mission to drive profitable revenue growth for the hospitality sector by prioritizing direct bookings.
For nearly three decades, Cendyn has been at the forefront of empowering the hospitality industry with cutting-edge technology and services. This commitment has allowed hoteliers to build stronger guest relationships, increase direct bookings, and improve their overall financial performance.
The merger between Cendyn and WIHP is a game-changer, strengthening Cendyn’s presence in EMEA (Europe, Middle East, and Africa) and globally at a time when the industry is focused on enhancing revenue profitability. Together, these two entities create a digital ecosystem that empowers clients of both Cendyn and WIHP to achieve profitable revenue growth through their direct booking channels.
Jack Blaha, CEO of Cendyn, expressed enthusiasm about this transformative journey, highlighting the remarkable synergy between the two companies. With WIHP’s metasearch expertise, this merger reaffirms their dedication to driving demand for the most profitable direct booking channel.
Vincent Ramelli, CEO of WIHP, emphasized the digital leadership of both organizations and the potential for a new era in the hospitality industry. This acquisition promises an innovative approach to hotel digital marketing services, setting a higher standard for the future of hospitality technology.
Here you can read the full article.
– by Hotellistat
In this article, we delve into the valuable world of data-driven decision-making for hotels, focusing on ARIS, the Automated Revenue Intelligence System. Three key data streams play a pivotal role in shaping hotel pricing strategies:
1. Weather Data: ARIS utilizes real-time weather data to predict demand fluctuations and adapt pricing strategies accordingly. For instance, for a hotel near the Baltic Sea, understanding wind conditions can lead to short-notice pick-ups when ideal conditions for kite- and windsurfing arise.
2. Event Data: Not all events impact hotels equally, and ARIS recognizes this. It analyzes various factors, including event size and location, competitor pricing, and historical data to determine event-specific relevance for each hotel.
3. Vacation Data and Holiday Density: ARIS factors in seasonal changes, school holidays, and international vacation periods to predict peak travel times. It calculates a unique Hotel Vacation Density for each property, helping hotels strategize marketing campaigns effectively.
These data-driven insights empower hotels to make informed decisions, maximize revenue, and stay competitive in the ever-evolving hospitality industry.
Here you can read the full article.
HIC NEWS OF THE WEEK KW 39