SANDRO CHRISTOFORI

Director of Business Development & Sales
SHR GLOBAL

Enthusiast of process automation and digitalization as well as helping companies unlock the potential of AI and other innovative software solutions. As Director of Business Development, Sandro is responsible for building long-term partnerships and expanding SHR’s cooperation in EMEA.

Sandro has been always focused on Sales, Revenue Management, Marketing, and Operations Management and has a background of more than 15 years of experience working for the leading hospitality & technology businesses worldwide and always trying to find the perfect solution for customer’s complex challenges.