Innovation, guest experience and network: Philip Ibrahim is a passionate host. Since October 2019, he has been responsible for the opening and launch of “The Social Hub,” a concept dedicated to the community of students, city explorers and locals in an inspiring location in Berlin. Previously, Philip Ibrahim spent 18 years with European market leader Accor. Most recently, as general manager, he led the Mercure Hotel Berlin City, setting new and innovative trends – from quiznights, a neighborhood flea market to new F & B ideas to attract residents and guests alike. The trained hotel professional previously held various operational functions and was able to gain experience in sales and distribution as part of Accor’s regional team. In 2012, Philip Ibrahim founded the pinkPillow initiative together with visitBerlin, Berlin’s city marketing. This globally unique alliance is a hotel collection for the LGBTI scene that unites hotels with on thought: that every guest is welcomed as who he is. As initiator of pinkPillow, he spoke on various international events around the topic of “hospitality”.