CEO & Chief People Officer

As Chief Executive Officer of HRS Business Travel Club, Alexandra Barth is responsible for the success of the portals and As Chief People Officer, she is also responsible for the entire Human Resources division of the HRS Group. She joined the company in 2011 and, after holding various management positions in strategic brand management, marketing and communications, was most recently responsible for the strategic and operational management of the hotel booking platforms and Prior to HRS, Alexandra held various management positions, including product & brand marketing at L’Oréal. She studied business administration, marketing & entrepreneurship at the European Business School in Oestrich-Winkel, Germany.