As Chief Executive Officer of HRS Business Travel Club, Alexandra Barth is responsible for the success of the portals HRS.de and HOTEL.de. As Chief People Officer, she is also responsible for the entire Human Resources division of the HRS Group. She joined the company in 2011 and, after holding various management positions in strategic brand management, marketing and communications, was most recently responsible for the strategic and operational management of the hotel booking platforms HRS.de and HOTEL.de. Prior to HRS, Alexandra held various management positions, including product & brand marketing at L’Oréal. She studied business administration, marketing & entrepreneurship at the European Business School in Oestrich-Winkel, Germany.