With the Serenata Smart CRM Suite your guest data, one of your hotel’s most precious assets, is put to good use to engage guests before, during and after their stay, to fuel loyalty throughout the customer lifetime journey, and to acquire new “best” guests. Our solutions which combine over 20 years of hospitality experience, break down the data silos to provide you with a comprehensive 360° view of your guest. With deep knowledge of your guests and their behavior, also on social media, you own the conversation with the customer from the moment the booking is made, nurture the experience with marketing automation, and retain your best guests by showing them how much you value their business. At each step of the customer journey -before, during and after their stay – Serenata Smart CRM Suite ensures that your guests receive the most targeted, dynamic and relevant communication and help you reach and retain your best guests to increase direct bookings and to achieve lower distribution costs.
Part of Hotel360 Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated 360-Degree Guest Engagement & Acquisition Platform.