{"id":8275,"date":"2019-02-20T11:25:53","date_gmt":"2019-02-20T10:25:53","guid":{"rendered":"https:\/\/hospitalityindustry.club\/verbessern-sie-ihre-online-praesenz-und-erhoehen-sie-somit-ihren-auslastungsgrad\/"},"modified":"2019-02-20T11:37:04","modified_gmt":"2019-02-20T10:37:04","slug":"improve-your-online-presence-and-increase-your-occupancy-rate","status":"publish","type":"post","link":"https:\/\/hospitalityindustry.club\/en\/improve-your-online-presence-and-increase-your-occupancy-rate\/","title":{"rendered":"Improve your online presence and increase your occupancy rate."},"content":{"rendered":"\n<style type=\"text\/css\" id=\"style-css-av-av_section-2ecb96a5dd80b1cc901f285287b8c9c4\">\n.avia-section.av-av_section-2ecb96a5dd80b1cc901f285287b8c9c4{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/hospitalityindustry.club\/wp-content\/uploads\/2019\/02\/adult-business-communication-1855270-e1551175962938.jpg);\nbackground-position:center center;\nbackground-attachment:scroll;\n}\n.avia-section.av-av_section-2ecb96a5dd80b1cc901f285287b8c9c4 .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#af6262;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-av_section-2ecb96a5dd80b1cc901f285287b8c9c4 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch avia-bg-style-scroll av-section-color-overlay-active  container_wrap fullsize'  data-section-bg-repeat='stretch'><div class='av-section-color-overlay-wrap'><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8275'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" id=\"style-css-av-av_three_fourth-15d750bd1b332b34c6e70b077ebbccdf\">\n#top .flex_column.av-av_three_fourth-15d750bd1b332b34c6e70b077ebbccdf{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-av_three_fourth-15d750bd1b332b34c6e70b077ebbccdf av_three_fourth  avia-builder-el-1  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><p>\n<style type=\"text\/css\" id=\"style-css-av-av_heading-ef95ab7e544fec8dd05c1bc9c6f289e2\">\n#top .av-special-heading.av-av_heading-ef95ab7e544fec8dd05c1bc9c6f289e2{\npadding-bottom:40px;\ncolor:#ffffff;\nfont-size:40px;\n}\n.av-special-heading.av-av_heading-ef95ab7e544fec8dd05c1bc9c6f289e2 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-ef95ab7e544fec8dd05c1bc9c6f289e2 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-2  el_before_av_iconlist  avia-builder-el-first  av-inherit-size '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Improve your online presence and increase your occupancy rate.<\/h1><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" id=\"style-css-av-av_iconlist-dfcc7f8ad1c66aa8e2590765e7fc3576\">\n#top .avia-icon-list-container.av-av_iconlist-dfcc7f8ad1c66aa8e2590765e7fc3576 .iconlist_icon{\ncolor:#ffffff;\n}\n#top #wrap_all .avia-icon-list-container.av-av_iconlist-dfcc7f8ad1c66aa8e2590765e7fc3576 .av_iconlist_title{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-icon-list-container av-av_iconlist-dfcc7f8ad1c66aa8e2590765e7fc3576  avia-builder-el-3  el_after_av_heading  avia-builder-el-last  '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-av_iconlist-dfcc7f8ad1c66aa8e2590765e7fc3576 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-av_iconlist_item-5ac467caca3f950cb7dbe391785fedf7 avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue80a' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  av_inherit_color '  itemprop=\"headline\" >Written by RoomRaccoon Team<\/div><\/header><div class='iconlist_content  '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div class='iconlist_icon av-av_iconlist_item-08772cd4378584dbb2204b9022316d3e avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue811' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  av_inherit_color '  itemprop=\"headline\" >Make good use of social media<\/div><\/header><div class='iconlist_content  '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div class='iconlist_icon av-av_iconlist_item-2054ac9c35ee137f3e605180b8fed7a5 avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue811' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  av_inherit_color '  itemprop=\"headline\" >Enable bookings via your Facebook Page <\/div><\/header><div class='iconlist_content  '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div class='iconlist_icon av-av_iconlist_item-ad5720dae98bd9d2d410185e6c9fa1b4 avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue811' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  av_inherit_color '  itemprop=\"headline\" >Connect your business to OTA\u2019s <\/div><\/header><div class='iconlist_content  '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div class='iconlist_icon av-av_iconlist_item-3d92dd98a233eccfd0fc0ecf7d4be783 avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue811' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  av_inherit_color '  itemprop=\"headline\" >Go mobile <\/div><\/header><div class='iconlist_content  '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div class='iconlist_icon av-av_iconlist_item-79666fe7cced9c5d9c4f5e774030d0c8 avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue8b1' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  av_inherit_color '  itemprop=\"headline\" >Blog language: English<\/div><\/header><div class='iconlist_content  '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n<style type=\"text\/css\" id=\"style-css-av-av_one_fourth-7298a69beb955ea1bc57c96df9c87cdf\">\n#top .flex_column.av-av_one_fourth-7298a69beb955ea1bc57c96df9c87cdf{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:100px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fourth-7298a69beb955ea1bc57c96df9c87cdf av_one_fourth  avia-builder-el-4  el_after_av_three_fourth  avia-builder-el-last  flex_column_div '   ><style type=\"text\/css\" id=\"style-css-av-av_image-a11efdc9d288466570f031694d49c54b\">\n.avia-image-container.av-av_image-a11efdc9d288466570f031694d49c54b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-a11efdc9d288466570f031694d49c54b av-styling- avia-align-center  avia-builder-el-5  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class=\"wp-image-10333 avia-img-lazy-loading-not-10333 avia_image\" src=\"https:\/\/hospitalityindustry.club\/wp-content\/uploads\/2018\/12\/RoomRaccoon-Logo-Club.png\" alt=\"\" title=\"RoomRaccoon Logo - Club\" height=\"300\" width=\"300\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/hospitalityindustry.club\/wp-content\/uploads\/2018\/12\/RoomRaccoon-Logo-Club.png 300w, https:\/\/hospitalityindustry.club\/wp-content\/uploads\/2018\/12\/RoomRaccoon-Logo-Club-80x80.png 80w, https:\/\/hospitalityindustry.club\/wp-content\/uploads\/2018\/12\/RoomRaccoon-Logo-Club-36x36.png 36w, https:\/\/hospitalityindustry.club\/wp-content\/uploads\/2018\/12\/RoomRaccoon-Logo-Club-180x180.png 180w, https:\/\/hospitalityindustry.club\/wp-content\/uploads\/2018\/12\/RoomRaccoon-Logo-Club-120x120.png 120w\" sizes=\"(max-width: 300px) 100vw, 300px\"><\/div><\/div><\/div><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-av_section-eb89abc38228390982ab77a91969e9e7 main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8275'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" id=\"style-css-av-av_one_full-15d750bd1b332b34c6e70b077ebbccdf\">\n#top .flex_column.av-av_one_full-15d750bd1b332b34c6e70b077ebbccdf{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-av_one_full-15d750bd1b332b34c6e70b077ebbccdf av_one_full  avia-builder-el-7  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding '   ><p><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>It is known by hoteliers around the world that cultivating your brand online can bring good results, but not everyone had the proper time to focus on it just yet. We know it can be a little bit scary, especially when you don\u2019t have a lot of experience using online tools. But we can assure you it\u2019s worth the effort! Apart from increasing your occupancy rate, it can also help you to improve your customer service, allow you to communicate with your guests in a better manner, and also generate traffic to your website. Bart from RoomRaccoon will guide you through some useful tips that might help you to beat the midweek blues.<\/p>\n<p><strong>Make good use of social media<\/strong><\/p>\n<p>With so many social networks around there it might be difficult to choose the right one. But how to choose the best for your accommodation? Experts in digital marketing and social media would recommend to go with the most popular and then choose another one that fits your target audience better. Understanding these demographics \u2013 who is going to see your posts \u2013 it\u2019s one of the critical points to succeed. Below is some fact sheet that can help you choosing the right one!<\/p>\n<ul>\n<li>According to <a href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a>, at the moment, <strong>Facebook<\/strong> is still the most popular network, with more than 2.32 billion\u00a0monthly active users as of the fourth quarter of 2018. Facebook is the ideal choice to build new relationships and get the attention of guests with a personal view of your accommodation.<\/li>\n<li>Right after, <strong>Instagram<\/strong> is the second most used platform, reaching <a href=\"https:\/\/www.facebook.com\/InstagramEnglish\/videos\/2021766097857435\/\" target=\"_blank\" rel=\"noopener\">1 billion users in June 2018<\/a>. More than 70% of this number are users under 35 years old. You can check the other analytics <a href=\"https:\/\/www.statista.com\/statistics\/248769\/age-distribution-of-worldwide-instagram-users\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/li>\n<li>On the other hand, whether it be B2B or B2C, <strong>LinkedIn<\/strong> can be used for business networking, creating partnerships and create trust.<\/li>\n<\/ul>\n<p><strong>Enable bookings via your Facebook Page<\/strong><\/p>\n<p>A while ago, Facebook introduced a \u2018Call-to-Action\u2019 button that helps users to find your website easier. Because of its location, its also possible that this button will be one the first things that your guests will see when they get into your page. As a hotelier, you can add a <strong>\u201cBook Now\u201d<\/strong> button which is very easy to set up, and we will show you how.<\/p>\n<ol>\n<li>Click\u00a0+ <strong>Add a Button<\/strong>\u00a0below your Page&#8217;s cover photo.<\/li>\n<li>Select the \u201cBook Now\u201d button from the dropdown menu and follow the on-screen instructions.<\/li>\n<li>Click on \u2018Link to your Website\u2019 and paste your booking URL address. Click \u2018Save\u2019 then \u2018Finish\u2019.<\/li>\n<\/ol>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" id=\"style-css-av-av_hr-4474f20d2389e2e5ecf918a02da5132e\">\n.hr.av-av_hr-4474f20d2389e2e5ecf918a02da5132e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-4474f20d2389e2e5ecf918a02da5132e hr-invisible  avia-builder-el-9  el_after_av_textblock  el_before_av_image  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" id=\"style-css-av-av_image-afa1ab696fa88743bcf142e89b569b68\">\n.avia-image-container.av-av_image-afa1ab696fa88743bcf142e89b569b68 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-afa1ab696fa88743bcf142e89b569b68 av-styling- avia-align-center  avia-builder-el-10  el_after_av_hr  el_before_av_hr  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class=\"wp-image-10441 avia-img-lazy-loading-not-10441 avia_image\" src=\"https:\/\/hospitalityindustry.club\/wp-content\/uploads\/2019\/02\/image3.png\" alt=\"\" title=\"image3\" height=\"558\" width=\"796\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/hospitalityindustry.club\/wp-content\/uploads\/2019\/02\/image3.png 796w, https:\/\/hospitalityindustry.club\/wp-content\/uploads\/2019\/02\/image3-300x210.png 300w, https:\/\/hospitalityindustry.club\/wp-content\/uploads\/2019\/02\/image3-768x538.png 768w, https:\/\/hospitalityindustry.club\/wp-content\/uploads\/2019\/02\/image3-705x494.png 705w, https:\/\/hospitalityindustry.club\/wp-content\/uploads\/2019\/02\/image3-450x315.png 450w\" sizes=\"(max-width: 796px) 100vw, 796px\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" id=\"style-css-av-av_hr-4474f20d2389e2e5ecf918a02da5132e\">\n.hr.av-av_hr-4474f20d2389e2e5ecf918a02da5132e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-4474f20d2389e2e5ecf918a02da5132e hr-invisible  avia-builder-el-11  el_after_av_image  el_before_av_textblock  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Done! Just so you know, your booking page can integrate directly with a\u00a0Booking Engine\u00a0system like <a href=\"https:\/\/roomraccoon.co.uk\/booking-engine\/\" target=\"_blank\" rel=\"noopener\">RoomRaccoon<\/a>. You can customize the page to your corporate identity, and your guests can make their reservations in a much easier and automated way.<\/p>\n<p><strong>Connect your business to OTA\u2019s<\/strong><\/p>\n<p>The Online Travel Agencies (OTA\u2019s) play a very important role on getting you more bookings. Especially for independent hoteliers who sometimes cannot invest heavily in technology. There\u2019s no denying that besides helping you reach a worldwide audience, they can also make the task of comparing hotels much easier than before. From a traveler point of view, it\u2019s easier to find the OTA\u2019s when they need it the most. These companies allow travelers to make their planning more effective by providing valuable information all in one place, so make sure to connect with them.<\/p>\n<p><strong>Go mobile <\/strong><\/p>\n<p>I\u2019m sure that your accommodation business has its own website, but is it optimised for a faster mobile viewing?<br \/>\nIf you\u2019re not familiar with web development, you might be wondering why is it necessary. It really sounds mysterious and complicated, but the decision it\u2019s an easy one. Check below:<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" id=\"style-css-av-av_hr-4474f20d2389e2e5ecf918a02da5132e\">\n.hr.av-av_hr-4474f20d2389e2e5ecf918a02da5132e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-4474f20d2389e2e5ecf918a02da5132e hr-invisible  avia-builder-el-13  el_after_av_textblock  el_before_av_image  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" id=\"style-css-av-av_image-f54a77f54ee089a1ea296ca34bab30f5\">\n.avia-image-container.av-av_image-f54a77f54ee089a1ea296ca34bab30f5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-f54a77f54ee089a1ea296ca34bab30f5 av-styling- avia-align-center  avia-builder-el-14  el_after_av_hr  el_before_av_hr  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class=\"wp-image-10432 avia-img-lazy-loading-not-10432 avia_image\" src=\"https:\/\/hospitalityindustry.club\/wp-content\/uploads\/2019\/02\/image2-1030x608.jpg\" alt=\"\" title=\"image2\" height=\"608\" width=\"1030\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/hospitalityindustry.club\/wp-content\/uploads\/2019\/02\/image2-1030x608.jpg 1030w, https:\/\/hospitalityindustry.club\/wp-content\/uploads\/2019\/02\/image2-300x177.jpg 300w, https:\/\/hospitalityindustry.club\/wp-content\/uploads\/2019\/02\/image2-768x453.jpg 768w, https:\/\/hospitalityindustry.club\/wp-content\/uploads\/2019\/02\/image2-1500x885.jpg 1500w, https:\/\/hospitalityindustry.club\/wp-content\/uploads\/2019\/02\/image2-705x416.jpg 705w, https:\/\/hospitalityindustry.club\/wp-content\/uploads\/2019\/02\/image2-450x265.jpg 450w\" sizes=\"(max-width: 1030px) 100vw, 1030px\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" id=\"style-css-av-av_hr-4474f20d2389e2e5ecf918a02da5132e\">\n.hr.av-av_hr-4474f20d2389e2e5ecf918a02da5132e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-4474f20d2389e2e5ecf918a02da5132e hr-invisible  avia-builder-el-15  el_after_av_image  el_before_av_textblock  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Data from 2017 shows that\u00a0<strong>57% of the online traffic comes from smartphones and tablets.<\/strong> (<a href=\"https:\/\/searchengineland.com\/report-57-percent-traffic-now-smartphones-tablets-281150\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>)<br \/>\nIn fact,\u00a0<strong>60% of mobile users expect a site to load in 3 seconds or less.<\/strong> (<a href=\"https:\/\/www.forbes.com\/sites\/cherylsnappconner\/2013\/11\/12\/fifty-essential-mobile-marketing-facts\/#2ab8fbc97475\" target=\"_blank\" rel=\"noopener\">Forbes<\/a>).<\/p>\n<p>Websites that are not mobile optimised usually have longer load times and smaller text size, making it difficult to read. Unfortunately, If your hotel website takes too long to load, you\u2019re most likely to lose that booking, since the visitors will get\u00a0frustrated\u00a0and might want to leave your website faster. It is also important to mention that mobile optimisation will improve your<br \/>\nwebsite ranking on search engines like Google, so it&#8217;s safe to say that this improvement is vital.<\/p>\n<p><strong>About RoomRaccoon<\/strong><\/p>\n<p>How did you like our tips? RoomRaccoon is an all-in-one hotel solution made for independent hotels, B&amp;B and apartments. <a href=\"https:\/\/roomraccoon.co.uk\/property-management-system\/\" target=\"_blank\" rel=\"noopener\">Property Management Software<\/a>,\u00a0<a href=\"https:\/\/roomraccoon.co.uk\/booking-engine\/\" target=\"_blank\" rel=\"noopener\">Booking Engine<\/a>\u00a0and\u00a0<a href=\"https:\/\/roomraccoon.co.uk\/channel-manager\/\" target=\"_blank\" rel=\"noopener\">Channel Manager<\/a>. No hidden costs, no service costs and no commissions. As hoteliers ourselves, we know that running is a property can be tough sometimes. Let us know if you want to improve and automate your hotel business. Ask for your personalised\u00a0<a href=\"https:\/\/roomraccoon.co.uk\/create-account\/\" target=\"_blank\" rel=\"noopener\">free demo<\/a>\u00a0now!<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap avia-button-left  avia-builder-el-17  el_after_av_textblock  avia-builder-el-last ' ><a href=\"https:\/\/www.icloud.com\/attachment\/?u=https%3A%2F%2Fcvws.icloud-content.com%2FB%2FAe2hIHKM91NnN1aT8OdrnLPa9fmiAdpdZ_fWwLNXbSKFQ6k_PmVCZjPt%2F%24%7Bf%7D%3Fo%3DAtZ-HAErV772XhGqcbfh_3EbRq3e1WLSzbAgYM4idfsm%26v%3D1%26x%3D3%26a%3DB9Ve_xEb_9i5eSdZqjnwG3Ve9RABA7X4SQEACAHIAP9fwWByA_VPSQ%26e%3D1553171794%26k%3D%24%7Buk%7D%26fl%3D%26r%3DE252C19A-7252-43AC-86E2-F2387DB95E46-1%26ckc%3Dcom.apple.largeattachment%26ckz%3DC2E83BC3-108B-4B88-9220-023CEF749BC9%26p%3D9%26s%3DSc-GUHgohR7y-Y80IQKwdwHJb7U&amp;uk=tCGyCkasN-q45T6nRLM6UA&amp;f=Educational%20Article%20English%20%2B%20German.docx&amp;sz=10946902\" class=\"avia-button av-av_button-0df2db83fbd1baf5ff6f9d0c542215b7 avia-icon_select-no avia-size-small avia-position-left avia-color-theme-color \" target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >DOWNLOAD ARTICLE<\/span><\/a><\/div><\/p><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":29,"featured_media":8269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[],"class_list":["post-8275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/hospitalityindustry.club\/en\/wp-json\/wp\/v2\/posts\/8275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hospitalityindustry.club\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hospitalityindustry.club\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hospitalityindustry.club\/en\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/hospitalityindustry.club\/en\/wp-json\/wp\/v2\/comments?post=8275"}],"version-history":[{"count":3,"href":"https:\/\/hospitalityindustry.club\/en\/wp-json\/wp\/v2\/posts\/8275\/revisions"}],"predecessor-version":[{"id":8277,"href":"https:\/\/hospitalityindustry.club\/en\/wp-json\/wp\/v2\/posts\/8275\/revisions\/8277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hospitalityindustry.club\/en\/wp-json\/wp\/v2\/media\/8269"}],"wp:attachment":[{"href":"https:\/\/hospitalityindustry.club\/en\/wp-json\/wp\/v2\/media?parent=8275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hospitalityindustry.club\/en\/wp-json\/wp\/v2\/categories?post=8275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hospitalityindustry.club\/en\/wp-json\/wp\/v2\/tags?post=8275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- This website is optimized by Airlift. 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