{"id":5173,"date":"2018-07-20T12:34:59","date_gmt":"2018-07-20T10:34:59","guid":{"rendered":"https:\/\/hospitalityindustry.club\/?p=5173"},"modified":"2018-07-20T13:24:24","modified_gmt":"2018-07-20T11:24:24","slug":"an-industry-lacking-in-analysis-not-data","status":"publish","type":"post","link":"https:\/\/hospitalityindustry.club\/en\/an-industry-lacking-in-analysis-not-data\/","title":{"rendered":"An industry lacking in analysis, not data"},"content":{"rendered":"\n<style type=\"text\/css\" id=\"style-css-av-av_section-77d49fc27c1494115f6cef644dfb6c17\">\n.avia-section.av-av_section-77d49fc27c1494115f6cef644dfb6c17{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/hospitalityindustry.club\/wp-content\/uploads\/2018\/07\/agenda-analysis-business-990818.jpg);\nbackground-position:bottom center;\nbackground-attachment:scroll;\n}\n.avia-section.av-av_section-77d49fc27c1494115f6cef644dfb6c17 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class='av-special-heading-tag '  itemprop=\"headline\"  >An industry lacking in analysis, not data<\/h1><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" id=\"style-css-av-av_iconlist-dfcc7f8ad1c66aa8e2590765e7fc3576\">\n#top .avia-icon-list-container.av-av_iconlist-dfcc7f8ad1c66aa8e2590765e7fc3576 .iconlist_icon{\ncolor:#ffffff;\n}\n#top #wrap_all .avia-icon-list-container.av-av_iconlist-dfcc7f8ad1c66aa8e2590765e7fc3576 .av_iconlist_title{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-icon-list-container av-av_iconlist-dfcc7f8ad1c66aa8e2590765e7fc3576  avia-builder-el-3  el_after_av_heading  avia-builder-el-last  '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-av_iconlist-dfcc7f8ad1c66aa8e2590765e7fc3576 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-av_iconlist_item-3a7f8b3271018d2004c0afabbac069a7 avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue80a' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  av_inherit_color '  itemprop=\"headline\" >Written by HOTELS Contributing Editor<\/div><\/header><div class='iconlist_content  '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div class='iconlist_icon av-av_iconlist_item-e7e95af8a5df09264180f1c55cd73cf9 avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue811' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  av_inherit_color '  itemprop=\"headline\" >Much of data isn\u2019t being used<\/div><\/header><div class='iconlist_content  '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div class='iconlist_icon av-av_iconlist_item-9494e7ab0f0a22d546c11359ca722feb avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue811' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  av_inherit_color '  itemprop=\"headline\" >Decisions are still based on too little information<\/div><\/header><div class='iconlist_content  '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div class='iconlist_icon av-av_iconlist_item-3d4973b93ed68036c77c47bbce976d73 avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue811' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  av_inherit_color '  itemprop=\"headline\" >Analysis can be done in a more descriptive and less technical way<\/div><\/header><div class='iconlist_content  '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div class='iconlist_icon av-av_iconlist_item-79666fe7cced9c5d9c4f5e774030d0c8 avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue8b1' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  av_inherit_color '  itemprop=\"headline\" >Blog language: English<\/div><\/header><div class='iconlist_content  '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n<style type=\"text\/css\" id=\"style-css-av-av_one_fourth-7298a69beb955ea1bc57c96df9c87cdf\">\n#top 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avia_image\" src=\"https:\/\/hospitalityindustry.club\/wp-content\/uploads\/2018\/07\/SnapShot_White_2x_2018.png\" alt=\"\" title=\"SnapShot Logo\" height=\"54\" width=\"262\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/hospitalityindustry.club\/wp-content\/uploads\/2018\/07\/SnapShot_White_2x_2018.png 262w, https:\/\/hospitalityindustry.club\/wp-content\/uploads\/2018\/07\/SnapShot_White_2x_2018-260x54.png 260w\" sizes=\"(max-width: 262px) 100vw, 262px\"><\/div><\/div><\/div><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-av_section-eb89abc38228390982ab77a91969e9e7 main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5173'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" id=\"style-css-av-av_heading-3991efa2a297d85c835393caa6d58216\">\n#top .av-special-heading.av-av_heading-3991efa2a297d85c835393caa6d58216{\npadding-bottom:25px;\ncolor:#000000;\nfont-size:40px;\n}\n.av-special-heading.av-av_heading-3991efa2a297d85c835393caa6d58216 .special-heading-inner-border{\nborder-color:#000000;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-3991efa2a297d85c835393caa6d58216 av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-7  avia-builder-el-no-sibling  av-inherit-size '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Interview of Iris Steinmetz, SnapShot\u2019s VP of Product and Partnerships<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-av_section-eb89abc38228390982ab77a91969e9e7 main_color avia-section-default avia-no-border-styling  avia-builder-el-8  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5173'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" id=\"style-css-av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf\">\n#top .flex_column.av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf av_one_half  avia-builder-el-9  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><p><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>SnapShot&#8217;s VP of Product and Partnerships, Iris Steinmetz was recently interviewed by <a href=\"http:\/\/www.hotelsmag.com\/\" target=\"_blank\" rel=\"noopener\">HOTELS magazine<\/a> about how the hospitality industry is lacking in analysis, not data.<\/p>\n<p>&#8220;The amount of data an average hotel collects these days through different sources can be quite overwhelming, but much of it isn\u2019t being used. We are looking at data incorrectly, where it is often thought of as analytics, historical reports and dashboards, without considering the value that unstructured data can bring to the table when looking at optimizing profit and guest satisfaction.\u201d<\/p>\n<p>Check out the article to read the rest of her thoughts on data in the industry and how to improve your hotel&#8217;s performance through analysis.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap avia-button-left  avia-builder-el-11  el_after_av_textblock  avia-builder-el-last ' ><a href=\"http:\/\/www.hotelsmag.com\/Industry\/News\/Details\/80313?allowguest=true\" class=\"avia-button av-av_button-e82436eba3b436fd5a1960b5afd3464c avia-icon_select-no avia-size-small avia-position-left avia-color-theme-color \" target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >READ FULL ARTICLE<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" id=\"style-css-av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8\">\n#top .flex_column.av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8{\nborder-radius:0px;\n-webkit-border-radius:0px;\n-moz-border-radius:0px;\npadding:0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_half  avia-builder-el-12  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><style type=\"text\/css\" id=\"style-css-av-av_image-7ed1d52f4e9fadfe1ad44a71e7e7741f\">\n.avia-image-container.av-av_image-7ed1d52f4e9fadfe1ad44a71e7e7741f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-7ed1d52f4e9fadfe1ad44a71e7e7741f av-styling- avia-align-center  avia-builder-el-13  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class=\"wp-image-10066 avia-img-lazy-loading-not-10066 avia_image\" src=\"https:\/\/hospitalityindustry.club\/wp-content\/uploads\/2018\/07\/blank-charts-computer-669619-1030x682.jpg\" alt=\"\" title=\"blank-charts-computer-669619\" height=\"682\" width=\"1030\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/hospitalityindustry.club\/wp-content\/uploads\/2018\/07\/blank-charts-computer-669619-1030x682.jpg 1030w, https:\/\/hospitalityindustry.club\/wp-content\/uploads\/2018\/07\/blank-charts-computer-669619-300x199.jpg 300w, https:\/\/hospitalityindustry.club\/wp-content\/uploads\/2018\/07\/blank-charts-computer-669619-768x509.jpg 768w, https:\/\/hospitalityindustry.club\/wp-content\/uploads\/2018\/07\/blank-charts-computer-669619-1500x994.jpg 1500w, https:\/\/hospitalityindustry.club\/wp-content\/uploads\/2018\/07\/blank-charts-computer-669619-705x467.jpg 705w, https:\/\/hospitalityindustry.club\/wp-content\/uploads\/2018\/07\/blank-charts-computer-669619-450x298.jpg 450w\" sizes=\"(max-width: 1030px) 100vw, 1030px\"><\/div><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":29,"featured_media":5185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[97],"class_list":["post-5173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-data"],"acf":[],"_links":{"self":[{"href":"https:\/\/hospitalityindustry.club\/en\/wp-json\/wp\/v2\/posts\/5173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hospitalityindustry.club\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hospitalityindustry.club\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hospitalityindustry.club\/en\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/hospitalityindustry.club\/en\/wp-json\/wp\/v2\/comments?post=5173"}],"version-history":[{"count":10,"href":"https:\/\/hospitalityindustry.club\/en\/wp-json\/wp\/v2\/posts\/5173\/revisions"}],"predecessor-version":[{"id":6043,"href":"https:\/\/hospitalityindustry.club\/en\/wp-json\/wp\/v2\/posts\/5173\/revisions\/6043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hospitalityindustry.club\/en\/wp-json\/wp\/v2\/media\/5185"}],"wp:attachment":[{"href":"https:\/\/hospitalityindustry.club\/en\/wp-json\/wp\/v2\/media?parent=5173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hospitalityindustry.club\/en\/wp-json\/wp\/v2\/categories?post=5173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hospitalityindustry.club\/en\/wp-json\/wp\/v2\/tags?post=5173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- This website is optimized by Airlift. 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