How to use your tech stack profitably

Tuesday, Feb. 24, 2026 | 2:00 p.m. – 3:00 p.m.

No ordinary webinar. This is your “Hospitality Strategy Playbook”: A digital event with smartness. This digital event from HIC is for anyone looking for insights and real learning experiences. Look forward to a smart, interactive format, real challenges from the hospitality industry and honest conversations.

Tuesday, Feb. 24, 2026
2:00 p.m. - 3:00 p.m.
Tuesday, Feb. 24, 2026
2:00 p.m. – 3:00 p.m.
Where?  
Online!
Where?
Online!
Approximately
[40-60] minutes
Approximately
[40-60] minutes
Language?  
German
Language?
German
Recording & Resources: 
Available after the event
Recording & Resources:
Available after the event
For hoteliers, professionals from the 
hospitality industry, technology experts
For hoteliers, professionals from the
hospitality industry, technology experts

This is what you actually take with you:

– A structured playbook to realistically evaluate your existing tech stack
– Clear benchmarks: Which tools really pay off in terms of revenue and efficiency?
– A decision-making framework: Buy, integrate or leave out?
– Practical examples of how PMS, RMS, pricing tools and BI work together in a meaningful way
– A clear roadmap of how technology supports your strategy instead of replacing it

No tool demos. No buzzwords.Just a clear, actionable approach for hoteliers who want to finally understand, control and monetize their technology.

Our experts

Imke Raubbach
Expert | Smartness

Alexander Schuster
Moderator | Hospitality Industry Club & opensmjle

Our partners:

Do you want the most important information?

Were you unable to attend live? Or would you like to watch a presentation again or get the materials?
We have everything you need: guides, checklists, summaries on the topic of “Debunking myths” and much more.

Questions and answers

No! It is completely free of charge.

For hoteliers, decision-makers and anyone interested in the topic.

Simply click on the link that you will find throughout this page to register for the event.

"When HotelTech becomes a revenue killer..." - Hospitality Industry Club