Good Morning Everyone!
Welcome to another insightful edition of HIC NOTW. This week, we’re exploring:
Enjoy reading and have a wonderful new week.
Laura and Jess
– by Cendyn
In this article, gain insights from Iberostar’s Global Ancillary Revenue Director on crafting a solid hotel ancillary revenue strategy. Learn key guidelines and strategies to enhance your hotel’s revenue streams. Download the playbook now to leverage expert advice and optimize your ancillary revenue approach.
Key Takeaways:
Read more here.
– by Cendyn
The Digital Markets Act (DMA), effective from May 2, 2023, is set to transform the digital market landscape in Europe. It specifically targets ‘gatekeepers’—major tech platforms like OTAs in the hotel sector—with obligations and prohibitions to ensure fair competition and protect internet users. With giants like Booking Holding, Expedia Group, and HRS Group dominating the OTA market, the DMA aims to break their stronghold.
The Act introduces measures for increased transparency, data use restrictions, interoperability, and prohibition of unfair practices. Although Booking.com has positioned itself as a non-gatekeeper, the European Commission could challenge this status. The DMA holds significant implications for the hotel industry, potentially empowering hotels to have greater control over online distribution and relationships with OTAs.
Read more here.
– by Mirai
This article discusses the evolution of the hotel industry, emphasizing the importance of direct sales and digital marketing. The metaphor of “Video killed the radio star” is used to illustrate the industry’s transition from reliance on intermediaries to direct online sales. The article suggests that despite the perceived risks, digital marketing is essential for hotels to reach customers directly, emphasizing the importance of a strong online presence, effective use of technology, and strategic investments in digital marketing. It highlights the need for hotels to adapt and embrace new methods to stay competitive and profitable.
Key Takeaways:
Read the full article here.
NEWS OF THE WEEK 51